Though this could be more of an exercise to drum up support for the cause, it'd be nice if someone steps up and really earns the money:
http://www.nytimes.com/2007/02/10/business/worldbusiness/10climate.html?ex=1328763600&en=85f6b4becc057a46&ei=5090&partner=rssuserland&emc=rss
http://www.nytimes.com/2007/02/10/business/worldbusiness/10climate.html?ex=1328763600&en=85f6b4becc057a46&ei=5090&partner=rssuserland&emc=rss
The British billionaire Richard Branson and Al Gore, the former vice president, aimed for just that on Friday when they announced a $25 million prize to meet possibly the biggest challenge faced by humankind: to reduce the planets warming gases that have collected in the atmosphere since the dawn of the Industrial Revolution.