"According to Sony, "In 1979, an empire in personal portable entertainment was created with the ingenious foresight of Sony Founder and Chief Advisor, the late Masaru Ibuka, and Sony Founder and Honorary Chairman Akio Morita. It began with the invention of the first cassette Walkman TPS-L2 that forever changed the way consumers listen to music."
According to an NPR report yesterday, a Cassete manufaturing plant was going to be closed. It was one of the reasons for proceeding with production.
"The Walkman was a truly original product, and Sony used innovative methods to launch and advertise it. The staff of the press and public relations divisions wanted to emphasize that Sony was introducing a totally new and fun concept. To do so, they decided to hold the launch event outside and included demonstrations of people listening to the Walkman while roller skating or cycling. They thought that as well as giving impact to the launch; this novel approach would appeal to the journalists attending. It was decided to test this launch style first on a group of magazine journalists."
http://www.sony.net/Fun/SH/1-18/h3.html
http://inventors.about.com/library/inventors/blwalkman.htm
According to an NPR report yesterday, a Cassete manufaturing plant was going to be closed. It was one of the reasons for proceeding with production.
"The Walkman was a truly original product, and Sony used innovative methods to launch and advertise it. The staff of the press and public relations divisions wanted to emphasize that Sony was introducing a totally new and fun concept. To do so, they decided to hold the launch event outside and included demonstrations of people listening to the Walkman while roller skating or cycling. They thought that as well as giving impact to the launch; this novel approach would appeal to the journalists attending. It was decided to test this launch style first on a group of magazine journalists."
http://www.sony.net/Fun/SH/1-18/h3.html
http://inventors.about.com/library/inventors/blwalkman.htm