$399 'Apple AirPods (X Generation)' Show Up in Target Inventory List

[MacRumors]

Target's internal inventory system appears to include a listing for a product called "Apple Airpods (X Generation) priced at $399," according to multiple Target employees who got in touch with YouTuber Jon Prosser.

Prosser speculates that the name could refer to Apple's over-ear headphones that are rumored to be in development, but the listing is not accompanied by an image and includes no other information other than the name and the prospective price.

Notably, the spelling of "Airpods" is wrong, so Apple Airpods (X Generation) may just be a placeholder name for something coming in the future. The $399 price tag is $150 higher than Apple's most expensive AirPods, the AirPods Pro, so if the product is real, it is a higher-end headphone option in the AirPods line. There are three SKUs with the X Generation name, suggesting three prospective colors.

https://twitter.com/x/status/1231213249586171904

AppleInsider says that it spoke to multiple Target employees after learning of the listing, and while there was no information to be gleaned about the origin of the image, the employees said placeholders for new products with pricing information are common, but product names aren't always accurate.

The employees suggested that products with a placeholder "ship within a month" or sometimes "as soon as a week" after appearing in the Target inventory system, so if there is indeed a new AirPods product in the works, it could be coming soon. Apple is rumored to be holding an event on March 31st where the new AirPods could be announced alongside the low-cost iPhone that's in development.

There have been recent rumors about "AirPods Pro Lite" with no specific information on what that might be, but such a product would likely be available at a lower cost than the AirPods Pro and is presumably not the product referenced in the Target listing. Apple has no other known AirPods-style earbuds in the works, but has been rumored to be working on high-end over-ear headphones since 2018.

Little has been heard in the way of rumors about the high-end headphones, and there was some speculation that the rumors had actually been referencing the $300 Beats Solo Pro that launched back in October, but it's possible there's another set of headphones on the horizon.

Article Link: $399 'Apple AirPods (X Generation)' Show Up in Target Inventory List

 

[LeeTom]

Target has also put in best guesses for pricing on placeholders in the past, so the $399 may be just a safe figure, but mean nothing.

 

[munpip214]

I suppose this could be new Beats Studio too

 

[dwhittington]

I ♥ Target!

 

[jdclifford]

New iPhone SE2?

 

[2010mini]

X generation? That’s my era.... right between boomers and millennials

 

[Caliber26]

I ♥ Target!

I love Target too! It’s crazy to think that, on paper, you could easily compare them to Walmart but they’re two entirely different experiences.

 

[RogerWilco]

Yes, there is likely a large "X" drawn over the manufacturing schedule dates for this and many other products.

 

[HerbertDerb]

Now THIS is the journalism we need at MacRumours.

 

[Bill Av]

 

[BootsWalking]

X as in eXpensive.

 

[jazz1]

I hope these are over-the-ear headphones with a nod toward high end. But, I doubt it.

 

[Puppuccino]

X as in eXpensive.

Whoa! Shots fired, danger close 🤣

 

[Greenmeenie]

In a few years iphone pros will cost $2,000 plus and airpod pros will cost $1,000. 😳

 

[Ateam043]

I hope these are over-the-ear headphones with a nod toward high end. But, I doubt it.

Exactly my thoughts. It would take a lot to convince me from upgrading from my Sony XM3’s since I only use over the ear for travel.

 

[zombierunner]

I'll stick with my Bose QC35s TYVM.

 

[Glideslope]

X generation? That’s my era.... right between boomers and millennials

I feel for ya. No fun being between those two.

 

[MRrainer]

At that price, they better have user-serviceable batteries.
Oh wait...

 

[Bocconucci]

Tim needs AirTile to find overdue stuff in his pipeline. So late 2020 / early 2021

 

[cmaier]

Tim needs AirTile to find overdue stuff in his pipeline. So late 2020 / early 2021

What’s overdue?

 

[2010mini]

I feel for ya. No fun being between those two.

Tell me about it.

 

[dogslobber]

These things cost 8 bucks to make. Who is the mug here?

 

[k1121j]

Who is falling for these prices? Apparently someone

 

[ritmomundo]

$400? At that price they're more expensive than most premium audio brands.

Edit: Nevermind, I see these are over-ear headsets, not earbuds.

 

[cjducasse]

Does it matter? They can’t catch up on AirPods pro.