
cnnWhat would happen if you saw a 3D illusion of a young girl chasing a ball across the street near a school?
A Canadian safety group hopes you'd slow down and think twice about speeding through a school zone. Critics of the image say it might scare drivers and lead to accidents.
Either way, she's got your attention, which is the point, said a spokesman for Preventable, a British Columbia-based safety awareness group behind the stunt.
"This is a way to reinvigorate what becomes a pretty tired message every year. We become anesthetized to the risks related to driving, but the risks are very real, especially in British Columbia, where we have more than 400 fatalities each year related to motor vehicles," said David Dunne, Director of the Traffic Safety Foundation and spokesperson for Preventable.
The 45-foot, heat-treated 2D decal will stay on a busy intersection near the Ecole Pauline Johnson in West Vancouver for a week. The illusion's debut on Tuesday coincided with the start of school year, when children are at the greatest risk of pedestrian-related injuries, Preventable says on its website.
The group, which uses guerrilla marketing in campaigns focusing on preventable injuries, developed the image with the support of the BCAA Traffic Safety Foundation.
This would give me a heart attack if I wasn't ready. sheesh!