5 PM on a Friday...Isn't that when you usually release BAD news?

[doug in albq]

I find the release day and time a bit peculiar...

(fanboys do not hate on me, I have more Apple devices than most, but 5 pm on a Friday seems, again, odd.)

 

[MacDawg]

The 3G version of iPad 1 was released at the same time

 

[master-ceo]

lol It's when most people get off work and are usually paid

 

[Tinknock71]

Yup, So take your things sir, turn in your id badge and you will be escorted to your car.

Then go stand in line a get your iPad2.....

 

[darngooddesign]

I find the release day and time a bit peculiar...

(fanboys do not hate on me, I have more Apple devices than most, but 5 pm on a Friday seems, again, odd.)

The original iPhone was launched 6PM on a friday. I wouldn't call that bad news.

 

[doug in albq]

OK everybody, just checking.

did not realize all these other great Apple products were released end-of-day Friday also...

 

[NebulaClash]

Right. If you are releasing bad news, you do it Friday at 5pm.

If you are releasing a hot new product that consumers will line up to buy all weekend long, you do it Friday at 5pm.

Same time, different motives.

 

[JoJoCal19]

Right. If you are releasing bad news, you do it Friday at 5pm.

If you are releasing a hot new product that consumers will line up to buy all weekend long, you do it Friday at 5pm.

Same time, different motives.

Correct.

 

[Stetrain]

That puts the press release of "We sold x units in the first weekend!" on Tuesday or Wednesday, which is a good news time.

 

[Julien]

The 3G version of iPad 1 was released at the same time

...as was the Orignal iPhone and it WAS bad news:......for Windows mobile and RIM.

 

[bumzo1]

They are trying to weed out the real fanboys from the posers. They know that normal people are going to go out on a friday night so the ones waiting in line, the true fanboys, can get it first

 

[rdowns]

All part of the Jobs and Company show. Long lines with news crews reporting on it all day. Tens of millions of dollars in free publicity.

Apple takes care of their customers all day with food and drink building even more goodwill.

They have this down to a science. And it works.

 

[HelveticaNeue]

I work in commercial construction. 5pm on a Friday is when I receive all my good news, since it is when clients typically call to award a contract. Usually because they dick around, barter and committee all week, then decide at the last minute on Friday they had better act or risk losing another week of productivity.

 

[PriceH]

Perfect time for a live shot for local news as well.

 

[Chupa Chupa]

I find the release day and time a bit peculiar...

(fanboys do not hate on me, I have more Apple devices than most, but 5 pm on a Friday seems, again, odd.)

Yes, b/c the weekend has started, or is about to, and people are having fun at Happy Hour or getting ready to go out for the evening or in line for their iPad 2 and are no paying attention to heavy news.

FWIW Friday @ 5pm has traditionally been Apple's "go to" launch day/time. Many an OS X and iPod were released then precisely b/c it's the weekend and most people don't have the same time constraints they have during the week. In other words, its not odd at all. What is odd is when Apple does 8am launches on a workday.

 

[OneMike]

dumb release time IMO, but it is what it is.