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Meh, cool vs warm. It all just comes down to personal preference really.

If people would stop comparing things side by side they wouldn't even know the difference to begin with.

My 5s screen looks amazing. That's all I care about :)
 
I went from 5 to 5S and didn't notice a difference. Maybe if they were put side to side? Not sure though since I already sold the 5.
 
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