This photo just started circulating on Twitter about an hour or so ago. I am just posting it here for the sake of interest. It reminds of the iPod nano leaks (which turned out to be true).
The bolded part is the date. Almost all of apples images have the date at the end of the URL. Its just a mock up. Someone captured the screen of the iphone website. Opened an imaging editior created the image and then took a photo of the screen to fool people in to thinking its leaked.
Apple may very well created the website, but it wont go live till after tomorow,