Apple needs a new ad campaign that showcases all of it's superior aspects like aqua, quartz, stability, software integration, hardware innovation, 3rd party support from hardware manufacturers and software developers [THIS IS A BIG ONE], etc.
As long as they "keep it real" though.
Add some audio and video pizazz, but don't overpower the product. Likewise, don't undermine Apple's innovations and product designs by not showing ANYTHING.
Simplicity is what made, and despite what a lot of people may think, continues to make the Switch ad campaign successful.
Windows users could relate to the testimonials of these people who were voicing the same issues and concerns that they themselves had, or were currently having.
They were actually internalizing their computer problems as their own and thinking, "Oh, I must be doing something wrong."
Or worse, they were beginning to accept all of Microsofts faults as "just a normal part of owning a computer."
The Switch ad is successful because it gets Windows users talking amongst eachother.
Also, because after they compare notes and find that the common denominator in all of their computing misery Is Microsoft, they seek alternatives.
Unfortunately, some Windows users don't come to the realization right away that going from, let's say, Gateway to Dell, isn't going to resolve their problem, Microsoft's Windows.
The one's that do, however, come seeking answers from Mac users.
It could be the "rogue" relative who uses a Mac. Maybe they know someone who works in the graphics/editing profession, or sometimes they themselves owned a Mac in the past but felt compelled to buy a Windows box because "My workplace uses PC's".
Once they understand that Apple is the only computer manufacturer that oversees it's own hardware configurations, writes it's own OS that's optimized for that hardware configuration, and writes it's a lot of it's own software [iApps] that runs on its own operating system that, again, is optimized for it's own hardware, then it begins to make sense.
It's Quality Control. No Windows box manufacturer can compare, because none of them make their own OS, or quality applications like Apple's iApps.
Please add your comments, positive or negative, but let's try to keep this civil
As long as they "keep it real" though.
Add some audio and video pizazz, but don't overpower the product. Likewise, don't undermine Apple's innovations and product designs by not showing ANYTHING.
Simplicity is what made, and despite what a lot of people may think, continues to make the Switch ad campaign successful.
Windows users could relate to the testimonials of these people who were voicing the same issues and concerns that they themselves had, or were currently having.
They were actually internalizing their computer problems as their own and thinking, "Oh, I must be doing something wrong."
Or worse, they were beginning to accept all of Microsofts faults as "just a normal part of owning a computer."
The Switch ad is successful because it gets Windows users talking amongst eachother.
Also, because after they compare notes and find that the common denominator in all of their computing misery Is Microsoft, they seek alternatives.
Unfortunately, some Windows users don't come to the realization right away that going from, let's say, Gateway to Dell, isn't going to resolve their problem, Microsoft's Windows.
The one's that do, however, come seeking answers from Mac users.
It could be the "rogue" relative who uses a Mac. Maybe they know someone who works in the graphics/editing profession, or sometimes they themselves owned a Mac in the past but felt compelled to buy a Windows box because "My workplace uses PC's".
Once they understand that Apple is the only computer manufacturer that oversees it's own hardware configurations, writes it's own OS that's optimized for that hardware configuration, and writes it's a lot of it's own software [iApps] that runs on its own operating system that, again, is optimized for it's own hardware, then it begins to make sense.
It's Quality Control. No Windows box manufacturer can compare, because none of them make their own OS, or quality applications like Apple's iApps.
Please add your comments, positive or negative, but let's try to keep this civil
