I know someone personal thinking of creating a brand that targets the luxury performance industry. They are coming up with accessories that compliment their consumers lifestyles at sport and at work, so one example would be a reversible slip on case which can be reversed to a sporty mesh felt suede material when doing sports, and when at work, it can be reversed to a more luxury material and look.
Would it work or not and would such a brand be something fresh, would love your thoughts
Would it work or not and would such a brand be something fresh, would love your thoughts