It's an interesting look at the Edition watch with Ariel Adams' opinions on why it's getting so much resentment and "luxury hate" from the average consumer.
All About The 18k Gold Apple Watch Edition
The Apple Watch Edition is just that, a version of the Apple Watch for people with more disposable income, and for that reason, it causes consumer resentment. Anything specifically designed for consumption by some, and not everyone gets that response. It is just part of human nature...
...I am around cool expensive stuff I can't afford all day long. It doesn't upset me, and I just want those things to be solid products that aren't scams or meant for totally ignorant consumers. The Apple Watch Edition isn't even that expensive for gold watch. In fact, it is a rather fairly priced gold watch.
All About The 18k Gold Apple Watch Edition