Amazon May Join Spotify in Offering Ad-Supported Free Music Tier

[MacRumors]

Amazon is in talks to launch a free, ad-supported music service, reports Billboard. Amazon currently offers an Amazon Music Unlimited service with 50 million songs and a Prime Music service, which offers up around 2 million songs to Amazon Prime members.

Amazon Prime costs $119 per year, while Amazon Music Unlimited is priced at $9.99 per month. Prime Members have low-cost access to Amazon Music Unlimited, as Amazon charges a discounted $7.99 per month price for those who want to listen on any device or $3.99 per month for those who only listen on an Amazon Echo. Amazon does not currently offer free listening options.

According to Billboard, the new ad-supported music service will join Amazon's existing services and will be marketed through the company's voice-activated Echo speakers. Like Prime Music, it will have a limited catalog.

Offering a free ad-supported music tier would put more competitive pressure on Spotify, one of the few music services that has a free music option. Other competing services, such as Apple Music and Tidal, are subscription only and do not offer free ad-supported listening.

To score deals with some record companies, Amazon is offering to pay per stream, regardless of how much advertising is sold.

Spotify uses its free music tier to draw in new paying subscribers. Spotify has around 116 million free listeners and 96 million paying customers, while Apple Music, a major Amazon and Spotify competitor, has 56 million paying subscribers. Amazon has not provided details on how many paying subscribers it has, but estimates have suggested the total might be somewhere around 20 million.

Amazon could be planning to launch its new ad-supported free streaming music service as soon as next week.

Article Link: Amazon May Join Spotify in Offering Ad-Supported Free Music Tier

 

[PickUrPoison]

Puts pressure on Spotify if the catalog is decent, slowing growth of both paid and free tiers.

I haven’t listened to Prime Music, but 2 million available out of 50 million isn’t all that extensive; 96% of content is unavailable.

 

[autrefois]

The difference will be that instead of Apple Music and Spotify, where the service is designed to let you listen to music, the main goal will be for Amazon to listen in on you.

 

[Spacetime Anomaly]

The tower is listening. It knows what you want. The tower will sing to you. It knows when you sleep. The tower loves you. It will never leave you alone. All hail the tower. All hail the tower.

 

[Darmok N Jalad]

We already get ads on Prime video on our smart TV. And we tried Prime Music for a year. Loved the selection, hated the delivery. Songs on my playlists would randomly become “unavailable,” yet they were still in the library. I had to remove the old song and add it back again. If I had a playlist that was untouched in 6 months, I bet 30% of my playlist had to be re-added. Certainly not convenient, and certainly not worth paying for.