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Amazon today announced that its annual Prime Day sale event will take place beginning Tuesday, July 16 and run through Wednesday, July 17. Amazon began Prime Day back in 2015, and since 2019 the event has been running for two days straight every summer.

amazon-prime-day-2024.jpg

Shoppers can expect massive discounts on an array of products, including Apple devices. Some deals will last the entire run of the sale, but there will also be lightning deals that drop every 30 minutes and last for select periods, or until they sell out.

To get in on these Prime Day deals, you will need to be an Amazon Prime member. If you aren't, you can join Prime to participate in this year's Prime Day. Once your initial free trial is over, Prime membership will run for $14.99/month or $139/year. For students, that's $7.49/month or $69/year, with a six month free trial for new students.



Amazon is already highlighting early Prime Day deals that you can shop now, weeks ahead of the event. For now, this mainly includes Amazon devices like Kindles, Echo Dot, Fire TVs, and other Amazon branded products.

Once Prime Day kicks off, Amazon's website will be filled with lightning deals on everything from tech products to home appliances, clothing, toys, and much more. We'll be covering all of the best deals you can get throughout Prime Day, particularly on all of the Apple products that appear, so be sure to keep an eye on the MacRumors front page starting July 16.

Prime Day discounts will be available to Amazon Prime members in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States, and the United Kingdom.

Amazon held two Prime Day events last year, one in July and a second in October. Given that we're only now hearing about the July event, we don't know yet if the retailer will again host a second Prime Day, which it called "Prime Big Deal Days," in the fall. If and when that is announced, you can also expect us to cover all of the deals that come out.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Article Link: Amazon Prime Day 2024 Will Run July 16-17
 
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
Prime day has become a waste of everyone’s time and energy. Home page gets flooded with 99c store type chachkis, and it becomes impossible to get to any lightning/limited time deals that may actually be relevant. Amazon doesn’t have a good notification system for specific items on sale. Chancing it with camelcamelcamel or slick deals notifications is your best bet, but items get sold out quickly.

Basically you have to spend an entire 48 hours hunting for deals that may net you $10-$30 of savings over regular sales.

Like I said, waste of time.
 
I used to look forward to this but now Amazon just seems to be filled with cheap china crap brands.
It’s a market place… unless I know the company selling via Amazon.. I only buy amazon (sold and fulfilled by Amazon).

If you buy carefully you’ll be fine. Amazon are still cool, just be careful with marketplace items.

I think many people don’t understand the difference between buying from Amazon and buying marketplace items via Amazon.
 
Don’t forget folks, camelcamelcamel.com is your friend.
Truth!

Amazon shows a percentage discount based on whatever the retail price of the product is. However, Amazon may never have sold the item at that price having always discounted it to some degree. This will inflate the discount percentage shown during the Prime sale making the deal look better than it actually is.

Use camelcamelcamel.com to track the price history before you buy.

-kp
 
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I have a few things (again) that I need to buy from there, but I can wait a bit.
Perfect.
 
It’s a market place… unless I know the company selling via Amazon.. I only buy amazon (sold and fulfilled by Amazon).

If you buy carefully you’ll be fine. Amazon are still cool, just be careful with marketplace items.

I think many people don’t understand the difference between buying from Amazon and buying marketplace items via Amazon.
I fully agree with you! But I’d just add one thing. It’s usually safe buying stuff sold by 3rd party sellers and fulfilled by Amazon as long as the seller is the manufacturer. For instance, I’ve purchased some items from Anker and Spigen, and the seller was always Anker or Spigen themselves (even though it was Amazon fulfilling the order), and never had a single issue.
 
I fully agree with you! But I’d just add one thing. It’s usually safe buying stuff sold by 3rd party sellers and fulfilled by Amazon as long as the seller is the manufacturer. For instance, I’ve purchased some items from Anker and Spigen, and the seller was always Anker or Spigen themselves (even though it was Amazon fulfilling the order), and never had a single issue.
Yeah exactly right. This is what I meant by buying from companies I trust selling via Amazon. There are thousands of reliable, legitimate sellers routing things via amazons fulfillment business. And the best thing is, usually Amazon can step in themselves to help out too when things go wrong.

But there are thousands of unscrupulous sellers… selling dodgy, fake, dangerous and poor quality items. These are the sellers that damage the Amazon experience.

I know Amazon tries its best to avoid this but notice how the names of the dodgy companies are long random names… they disappear and reappear under a slightly different name. Another tell tale sign of dodgy third party seller is when a sellers add has been changed from one item to another. Like seeing reviews for a cheaper item unrelated to the item being sold. They use this to pump up the adds ratings. All sorts of stuff going on. Always best to buy from trusted sellers you know.
 
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Just raise price one month before…
Businesses are breaking the law if they are doing this. In high street shops at least, they can face serious fines for misleading consumers. That’s why in some countries they have to state on price (on the shelf) what the price was before the current discount and how long it had been at that price.
 
Businesses are breaking the law if they are doing this. In high street shops at least, they can face serious fines for misleading consumers. That’s why in some countries they have to state on price (on the shelf) what the price was before the current discount and how long it had been at that price.

In any case, I remember buying DVDs (remember those?) during an Amazon sale years ago, thinking I got a great deal, checking the prices post-sale, and they were virtually the same. Never again.
 
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