From the images it looks nice but at $15 I think I would pay the extra 4 for one made by apple. I would think about purchasing this if it was around the $10 range (assuming the reviews are relatively good).
It's about the same length as the Apple cable but it feels more studier IMO. I actually prefer using it over the OEM Apple cable since the connection feels more solid. I'll definitely pick up some more when they go on sale.