I loved it. It's new and fun. It added a little levity to the proceedings. They are just trying to show where we can go with the technology as software developers get cracking on AR and taking advantage of the new cameras. Some things will be silly fun and some will have very practical use. It's not that huge a deal and as a feature can be ignored. But given the popularity of those obnoxious Snapchat filters, I imagine there's going to be a market for animoji.