Maxfield Los Angeles.
Shops on Rodeo Dr. would have been far better and an ideal location for Apple Watches. They would have garnered far more favorable news coverage. However (and this is not criticism) Apple was turned down by more than one very famous boutique.
They already have a terrific customer base that they didn't want to disturb, by attracting a hoard of noisy common mainstream shoppers. Profit on the sale of Apple watches is minuscule compared to their regulars who know what they want, spend $50k or more in short order and drive away in their Rolls Royce or Limo.
Apple has chosen the arrogant types in fashion, it's not easy even for Apple till they put big money out there to buy the key to the Castle. That's why I know this watch will make the grade, Apple's cash will be happily accepted..