Works great for me and has done. I find Apple TV the most integrated of any I have tried. I have a Fire Stick and it works but is not as seamless. I have BBC, ITV (paid for - no ads), C4 (paid for - no ads), BritBox (paid for - no ads), C5 (sadly no option to kill ads), Amazon Prime, Disney+, Apple TV. All integrate into single Apple TV app so I rarely use the separate apps. Same experience on multiple Apple TV, iPad, iPhone and iMac. I have Netlix though use it much less - content not great and lack of Apple TV integration puts me off. I also have Plex and my own Plex server for DVB and my own DVD rips. Final app I use is Infuse for streaming from my content on Google Drive.
I would not use anything else. I can recommend without reservation. Also a great front end for music and the odd game is not bad too. For the money, I find it a great solution and great value.