Anyone notice how "perfect" the Apple products look when they do commercials?

[Johnny Steps]

Like for example the iPad. I was watching the guided videos and the iPads seem clean.. with perfect blacklights, perfect screens with no fingerprints at all... perfect fingers lol.

So how do they do that? Like is it just some way Apple does their commercials?

 

[Apple OC]

search product photography ... every company that advertises uses it

 

[Johnny Steps]

Ah! I've heard of this before, but yes that really explains quite a lot!

Thanks for this information!

 

[doug in albq]

Apple magic + the magic of TV = magic squared.

 

[ronaldmcdonald]

search product photography ... every company that advertises uses it

True, but I don't think that can explain how they managed to get such nice, crisp and clean images on those iPads with FaceTime shots.

 

[QuarterSwede]

True, but I don't think that can explain how they managed to get such nice, crisp and clean images on those iPads with FaceTime shots.

Lots of post production.

Apple does know how to do it just right though. A lot of companies (car ones come to mind) over do it and the product ends up looking CG/not real.

 

[Dr Kevorkian94]

well they probably aren't using final cut pro x ZING!

but if u think this amazing, you should see what they do to food in advertising

 

[QuarterSwede]

but if u think this amazing, you should see what they do to food in advertising

Personally, I don't think they should be allowed to get away with what they do with food. Ex. Ice Cream = Mashed Potatoes. That's false advertising in my opinion.

 

[Thedeathbear]

Personally, I don't think they should be allowed to get away with what they do with food. Ex. Ice Cream = Mashed Potatoes. That's false advertising in my opinion.

In food, they need to use the real food item. If you advertise Frosted Flakes, you must use real Frosted Flakes, but the milk can be glue.

 

[Meanee]

My Big Mac looked like NOTHING from that menu board in McDonalds

 

[Danoc]

 

[s15119]

Like for example the iPad. I was watching the guided videos and the iPads seem clean.. with perfect blacklights, perfect screens with no fingerprints at all... perfect fingers lol.

So how do they do that? Like is it just some way Apple does their commercials?

-02 on the lame troll meter.

 

[appleguy123]

True, but I don't think that can explain how they managed to get such nice, crisp and clean images on those iPads with FaceTime shots.

They can't film the actual screen, have you ever tried it? Lots of pulsating lines appear. Apple probably has an iPad with green paper where the screen should and and it's superimposed later.

 

[kalex]

actually u can film screens. you just have to match the shutter speed to FPS of the screen

 

[appleguy123]

actually u can film screens. you just have to match the shutter speed to FPS of the screen

Sounds like a lot more work than just adding the screen in post.

 

[Brannon]

actually u can film screens. you just have to match the shutter speed to FPS of the screen

Or the frame rate of the camera has to be higher than that of the devices screens.

But yes you can recored screens with the right tools.

 

[kdarling]

Reminds me of one of my old bosses. He had worked on some of the 1970-80s James Bond films in England.

In order that the "machine gun" bursts (they're actually strobe lights) from attack helicopters would film correctly, he built radios that synchronized the "gun" lights with the camera shutters.

 

[ronaldmcdonald]

Sounds like a lot more work than just adding the screen in post.

Well Apple is a multi-billion dollar operation, I don't think "a lot more work" can justify not doing it

 

[appleguy123]

Well Apple is a multi-billion dollar operation, I don't think "a lot more work" can justify not doing it

People that were in the guided tours were probably filming them before the product was released. It's better business for Apple to keep the hardware secret.

 

[cole01]

Haha yes I've noticed this too. Must be a true honor to be an Apple hand model

 

[martosprint]

How do they do it? Well it's called editing. 

 

[Piggie]

More Here:

http://www.memecenter.com/fun/40503/Advertising-vs.-Reality

 

[bumzo1]

do you really think they would show something that isn't perfect? My uncle is a photographer and often does food advertisements, he told me that they will cook 100+ pieces of toast just to find the perfect one. There are even people whose sole job is to make food look perfect, they're called a food stylist. I'm sure Apple and every other company making an advertisement does the same thing.