Part of the problem is that humans do not perceive brightness (or noise) on a linear scale.
Consequently, a logarithmic scale is often used, such as decibels, where every 3 decibels is a doubling of the sound pressure (or intensity of light).
Humans have a dynamic range of about 90dB for light, which is a ratio of about 1,000,000,000:1.
2.5 times the brightness is only about +4dB. We do not perceive 2.5 times the light intensity as 2.5 times as bright: we only perceive it as slightly brighter.
Likewise we do not perceive twice the sound pressure as twice as loud: we only perceive it as slightly louder (+3dB).
Edit: like
@deeddawg just said