OK, I admit a can't stand AOL, but the concept of the show, all things considered is really OK. I just wish I could check in on it by other means. I too am an entrepreneur developing a food product for the retail market. Not having a background in the food industry or self business, I would like to watch and see if what I learn could be applied to my own situation. Unfortunately, I feel, knowing the industry (Entertainment that is) it will probably turn into something like the Anna Nicole show, or the Osbournes. I hope it turns out to have some shred of common sense and not completely contrived idiocy just for "entertainments" sake.