NEW YORK (AP) -- So you may have heard: Paris Hilton was ticketed the other day for driving with a suspended license.
Not huge news, even by celebrity-gossip standards. Here at The Associated Press, we put out an initial item of some 300 words. But it actually meant more to us than that.
It meant the end of our experimental blackout on news about Paris Hilton.
It was only meant to be a weeklong ban -- not the boldest of journalistic initiatives, and one, we realized, that might seem hypocritical once it ended. And it wasn't based on a view of what the public should be focusing on -- the war in Iraq, for example, or the upcoming election of the next leader of the free world, as opposed to the doings of a partygoing celebrity heiress/reality TV star most famous for a grainy sex video.
No, editors just wanted to see what would happen if we didn't cover this media phenomenon, this creature of the Internet gossip age, for a full week. After that, we'd take it day by day. Would anyone care? Would anyone notice? And would that tell us something interesting?
It turned out that people noticed plenty -- but not in the way that might have been expected. None of the thousands of media outlets that depend on AP called in asking for a Paris Hilton story. No one felt a newsworthy event had been ignored. (To be fair, nothing too out-of-the-ordinary happened in the Hilton universe.)
The reaction was to the idea of the ban, not the effects of it. There was some internal hand-wringing. Some felt we were tinkering dangerously with the news. Whom, they asked, would we ban next? Others loved the idea. "I vote we do the same for North Korea," one AP writer said facetiously....
...an internal AP memo about the ban had found its way to the outside world. The New York Observer quoted it on Wednesday, and the Gawker.com gossip site linked to it. Howard Stern was heard mentioning the ban on his radio show, and calls came in from various news outlets asking us about it. On Editor and Publisher magazine's Web site, a reader wrote: "This is INCREDIBLE, finally a news organization that can see through this evil woman." And another: "You guys are my heroes!"
We felt a little sheepish that the ban was over, and braced ourselves for the comments that would come when people realized it wasn't permanent....
Jeff Jarvis, who teaches journalism at the City University of New York, decries the "one-size-fits-all disease" afflicting media outlets, who feel that "everybody's covering it, so we must, too." Even The New York Times, he noted, had substantial coverage of a hearing concerning where Anna Nicole Smith -- perhaps the one person who rivaled Hilton in terms of fame for fame's sake -- would be buried.
"That disease leads to the Paris Hilton virus spreading through the news industry," says Jarvis, who puts out the BuzzMachine blog.
So what have we learned from the ban? "It's hard to tell what this really changes, since we didn't have to make any hard decisions," says Jesse Washington, AP's entertainment editor. "So we'll continue to use our news judgment on each item, individually."
Which means that for the immediate future, if not always, we'll still have Paris.
