Apple Announces Partnership to Bring iAds to Japan

[MacRumors]

Apple today announced a partnership with Japanese advertising agency Dentsu to bring Apple's iAd mobile advertising network to Japan early next year.

Apple and The Dentsu Group today announced a partnership to expand Apple's iAd mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users. iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers.

Andy Miller, Apple's vice president of iAd and former Quattro Wireless CEO, notes that the partnership will enable Apple to leverage the prominence of Dentsu to further expand the iAd program that has already seen the number of advertising partners double in the U.S. since the service was announced earlier this year.

Dentsu subsidiary cyber communications, inc. will offer "one-stop services" for Japanese iAd customers, running the creative production and media planning aspects that Apple itself has handled in other markets so far.

Just last week, Apple's existing iAd offerings began to go worldwide, but the partnership with Dentsu will allow Apple to specifically tap into the large Japanese market with the experience of a major player in the ad industry there in hand.

Article Link: Apple Announces Partnership to Bring iAds to Japan

 

[res1233]

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Yay?

 

[rowanmwilliams]

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I would like to see it down here in Aus. So over the pathetic little AdMob ones.

 

[Iroganai]

Dentsu controls a huge chunk of ads in Japanese media; it's quite notorious for that. This will give Apple a big presence.

 

[shartypants]

This is a good sign for iAds. I wonder if they have sped up their ad creation process...

 

[dlewis23]

Nice! This is good news for me as I have a decent amount of app users from Japan so I can finally start to make some money off those iAds from Japan.

 

[musicpaladin]

Does Steve Jobs get free ninja stars with this deal?

 

[Mochi Hana]

Dentsu controls a huge chunk of ads in Japanese media; it's quite notorious for that. This will give Apple a big presence.

Aren't they the biggest ad agency in Japan? Correct me if I'm wrong; I thought I heard that somewhere.

 

[pawelthegreat]

Does Canada have iAds?

 

[Seo]

Aren't they the biggest ad agency in Japan? Correct me if I'm wrong; I thought I heard that somewhere.

Yup, in fact they're one of the largest ad agencies in the world. Their sales are over twice their nearest competitor in Japan. This certainly will give Apple a big presence in the Japanese ad market.

 

[DylanLovesPorn]

this is great news for the japanese!

 

[StefSSU]

What's all this about iAd's going worldwide now? I've tried searching for an app with iAd's but have come up empty... Anyone know of any apps with iAds? Just to see what everyone's talking about.
BTW, I'm talking about the Italian App Store, if that's significant.

 

[Corbin052198]

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Yay?

You beat me to it

 

[TheNorthWaves]

I thought it said "bring aids to japan"

 

[finnns2000]

I thought it said "bring aids to japan"

Heyy-oo.

I wonder how much shares will rise if iAds turns out to be a huge success.

 

[Snowshiro]

Dentsu will allow Apple to specifically tap into the large Japanese market with the experience of a major player in the ad industry

Dentsu *is* the ad industry in Japan.