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Apple Announces Renewable Energy and Forestland Initiatives in China

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Apr 12, 2001
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Apple today announced a new multi-year project with World Wildlife Fund to protect up to 1 million acres of responsibly managed working forests in China, which the company says provide fiber for pulp, paper and wood products. The new forestland program is part of Apple's goal to run its worldwide operations on 100% renewable energy.

Apple-Forestry-800x361.jpg
Apple also confirmed plans to expand its industry-leading renewable energy projects to manufacturing facilities in China, three weeks after the company announced a partnership with SunPower Corporation to build two 20-megawatt solar power plants that will provide more than enough energy to power all of Apple's corporate offices and retail stores in the world's most populous country.
"We've set an example by greening our data centers, retail stores and corporate offices, and we're ready to start leading the way toward reducing carbon emissions from manufacturing," said Tim Cook, Apple's CEO. "This won't happen overnight--in fact it will take years--but it's important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China's green transformation."
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Apple shared its 2015 Environmental Responsibility Report in April, reflecting on the company's environmental progress during the 2014 fiscal year. The report highlights that 100% of the company's U.S. operations and 87% of its global operations are run on renewable energy. The report also reveals that Apple emitted 34.2 million metric tons of greenhouse gas emissions during the 12-month period ending September.

Article Link: Apple Announces Renewable Energy and Forestland Initiatives in China
 
Article Link
https://www.macrumors.com/2015/05/11/apple-new-environmental-initiatives-china/
In the eyes of the consumer this is certainly a plus. By being proactive about managing their emissions and consumption of materials, this company will slowly give back to our environment and also earn the environmentally-concerned consumer's spending dollars.

This is one of those trademark apple moves. Granted, this is a company that also knows how to market products effectively, so they're great at talking up their accomplishments, but at the same time you don't see too many other hardware manufacturers displaying the same level of "concern."

Tim Cook's team should be proud. If Steve's legacy was creating apple, Tim's will be greening the tree from which the fruit bears.
 
I'm excited for the Apple design video expounding on the creation of all these trees:

J9e8yhW.jpg
 
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This is the kind of news that makes me feel proud of Apple. It may be a huge tech company, but yet they also care A LOT about the environment. I bet no other related manufacturer would even think of this.

Keep it up, Apple!
 
They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.
 
Shaun said:
They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.
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Foxconn employees are NOT Apple employees!
 
I would cheer this more if I didn't have confidence China would willingly destroy all these trees and other environmental initiatives.
 
While this is definitely a good initiative, the trees in that picture don't make up a forest. They are just that: trees row by row. We can only hope that planting and using those trees can protect the actual forests.
 
I've saw Michigan's version of 'responsible forest management' this weekend, and it's clear cutting anything standing more than three inches tall in huge swaths of public land, and just before our rainy season too.

Apparently we are so poor that we have to jack up our sales tax, and gas tax, to pay for the cowardice of the political ruling class in raising taxes on the business whose trucks are the ones ruining the roads faster, and raping the forests adds to the cash available for giving to those same corporations.

But DAMN GOOD FOR APPLE! Hopefully the Chinese realize that they are really not building their empire on anything close to a firm footing, and should start buying more of Michigan, before it's left a broke and destitute smoking hole.

But I haven't had enough coffee this morning, so things could change...
 
AngerDanger said:
I'm excited for the Apple design video expounding on the creation of all these trees:

Image
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They took all the trees
And put them in a tree museum
And they charged all the people
A dollar and a half to see 'em
Don't it always seem to go
That you don't know what you've got
Till it's gone
They paved paradise
And they put up a parking lot
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Shaun said:
They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.
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You know in China if someone doesn't want to work, you have a dozen more willing to work. In China its big accomplishment to own a car. Unfortunately you need about $50k usd for one and $12-15k to even bid on registering to own one. Men call BMW "Be My Wife" cars. If you have an apt and bmw your going to get married in China. What we consider sweat labor might not be considered that over there.

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Blacknight10s said:
With all of these new Tesla employees I'm wondering when the Applewall will come out
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Well I read tesla is inviting Apple to join them in competition with electric cars.

Rumor has it now Fiat is trying merge or partner with Apple or Google as a merger with GM fell flat.
 
Rogifan said:
Foxconn employees are NOT Apple employees!
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That point could be argued in court. If a plant exclusively makes only Apple goods, are they really 'separate'? It's a fine line. One that many cheap and ruthless corporations expand into a gulf that separates their guilt from their greed. Or at least they want to make us believe that it does.

Walmart contracting with hell hole corporations in hell holes on this planet and not caring if that work is subcontracted out to other more hellish places is not being 'respectable', or ethical/moral.

If they are making ANY goods for a large American corporation, it is important that the American corporation knows that their 'agents', the minions constructing their goods are treated humanly and not tortured, or killed. Otherwise the whole argument for making their stuff overseas DOES become an example of the very base cause and result of slavery.

Or am I the only one that thinks that the underwear I have that is 'Made in Israel' might be made by political prisoners from the Gaza Strip, forced to work in a country where it would be an improvement if Apartheid was instituted.
 
Shaun said:
They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.
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what do you know about general employment conditions in china? it is always easy to pass comments like that. the bottomline is, the employees, in general, have a better life and better earning. u take that job away in the name of "fairness", they will remain jobless and life will turn miserable. will u be generous enough to employ those people?
 
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hagar said:
While this is definitely a good initiative, the trees in that picture don't make up a forest. They are just that: trees row by row. We can only hope that planting and using those trees can protect the actual forests.
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That really is the key. Walk through these forests and the silence is deafening. There's no wildlife, they don't have the time to establish before these trees get cut down. I'm really glad these initiatives exist, and it is FAR better than the alternative, but old growth has to be protected and managed too. Id rather they bought a chunk of old growth forest and said "nobody's touching this for 100 years". But unless governments bias tax breaks in that direction, we'll get trees instead of ecosystems.
 
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