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Apple Begins Hiring for First Belgian Retail Store in Brussels

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Apr 12, 2001
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After years of speculation, Apple may be preparing to open its first retail store in Belgium in the city of Brussels, reports Belgian blog Apple Nieuws Vlaanderen. Apple yesterday posted six job listings for vacant positions in the upcoming Brussels location.

vacatures-apple-store.png
Details on the store and its location were not provided in the listing, but the store is believed to be planned on the Guldenvlieslaan in a new complex which is currently under construction. The building is expected to be completed in 2015, with Apple as a possible launch retailer. Future Belgian Apple stores are expected for Ghent and Antwerp following the Brussels opening.

Apple is continuing to expand its retail operations under the leadership of Angela Ahrendts, opening stores both domestically and internationally. The company opened its first stores in Turkey earlier this year and has also been hiring for stores in the United Arab Emirates

Article Link: Apple Begins Hiring for First Belgian Retail Store in Brussels
 
Article Link
https://www.macrumors.com/2014/12/05/apple-brussels-belgium-retail-store/
Easy-M has been the Apple retailer since 1984 with stores that follow the Apple store design philosophy. Heck, in the beginning I thought that Easy-M stores were the official Apple stores for Belgium.

I suspect that the Apple Stores will meet their selling targets because they are the official stores, but if they don't offer something extra compared to the Apple Stores in other European countries,they will not become the market leader (for their own product) in Belgium.
 
Err? Huh? It's an Apple owned and operated store. What leads you to believe Apple would open a store, first in a country, and not commit to it as it does other stores? Such a general statement you could make it about any company, just don't get revelance.
 
writingdevil said:
Err? Huh? It's an Apple owned and operated store. What leads you to believe Apple would open a store, first in a country, and not commit to it as it does other stores? Such a general statement you could make it about any company, just don't get revelance.
Click to expand...

What I wanted to say is that Apple is late to the party in Belgium where one company over a period of 30 years has 20 stores fully tailored to Apple products in similar looking stores as the Apple stores worldwide.
They also give discounts to loyal customers and there are only 11 million Belgians, which will make it tough on the new Apple store to really compete here.
 
That same situation did not save myriad other competitors in other countries. Apple stores will get all the new products first. Resellers will have to wait.
Good luck with that loyalty scheme.
 
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
 
An Apple Store in Belgium, you say? In the city of Brussels? I guess you could say it is... Sprouting up! YEAHHHHHHHHHHHHHHH
 
mr.bee said:
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Click to expand...
Yup - I shop online or wait until I travel to the UK myself...it'll be good to finally have an actual Apple Store in Brussels, and I have zero sympathies for the franchises who have caused me more than enough issues in the past (exceptionally long warranty repair time, very high charges to diagnose an issue with a laptop that was then too expensive to justify repairing, flat out lying about not accepting pre-orders on an iPhone, and when I turned up on the day to buy one, they stated they had all been sold in pre-order, as well as small stuff like staff spending time chatting amongst themselves or to friends when there are customers waiting, etc).

-- Pete.
 
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GuyCalledPete said:
Yup - I shop online or wait until I travel to the UK myself...it'll be good to finally have an actual Apple Store in Brussels, and I have zero sympathies for the franchises who have caused me more than enough issues in the past (exceptionally long warranty repair time, very high charges to diagnose an issue with a laptop that was then too expensive to justify repairing, flat out lying about not accepting pre-orders on an iPhone, and when I turned up on the day to buy one, they stated they had all been sold in pre-order, as well as small stuff like staff spending time chatting amongst themselves or to friends when there are customers waiting, etc).

-- Pete.
Click to expand...

Sorry to hear about your trouble with that particular Premium Reseller.
I was talking about Easy-M being the competitor premium reseller and I always had there excellent service, fast repairs, affordable prices and great discounts.
I'm talking about their stores in Leuven/Louvain, haven't had experience with their other stores.
 
Zendokan said:
Sorry to hear about your trouble with that particular Premium Reseller.
I was talking about Easy-M being the competitor premium reseller and I always had there excellent service, fast repairs, affordable prices and great discounts.
I'm talking about their stores in Leuven/Louvain, haven't had experience with their other stores.
Click to expand...
I wasn't talking about that one reseller - in fact their location switched a while back to Easy-M and I still had issues there. I'm discussing my general experience with resellers in Belgium in general.

An actual Apple Store will be more than welcome!

-- Pete.
 
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