30 days, but you'll have to bring it in
Sometimes they will sell it over the phone.
Often they insist on inspection at an Apple store before the coverage goes into effect.
I didn't get anything like that. If they refused service to me, I'll show them the physical receipt they sent me. While you are correct about them wanting you to go to the store, they understand if you can't get to an Apple Store, especially if there's not one in your state.
You can purchase an apple care plan up until the provided limited warranty expires, that's a year folks.
And yes,you can also purchase the above by merely calling the support line.
I stand corrected. When was the protection plan wiped out completely for the mentioned devices in the states, and substituted exclusively by ac+ ?
I just got it on a mini by phone -- no problem.