Rob587 said:
why cant Apple go after the HUGE gamming community?
Here's my take: Apple wants to go after gamers and, one day, they will. Jobs flirted with the gaming community once, recall, to the point of establishing a short-lived dialogue with John Carmack. The problem is, for a Mac/Gaming orgy to ensue, the stars have to align.
Right now, Apple's machines simply aren't delivering the performance gamers desire. For G5s, let alone G4s. This isn't a problem with the hardware but, rather, the driver software. Panther will help some, and if Apple follows through on its newfound dedication to OpenGL, the first few iterations after 10.4.0 should bring even greater speed gains--I unknowingly believe for both G4s and G5s. Another problem is in the GPU department; until Apple jumps to a new graphics slot, and until that slot filters down to mobo designs for portables, Macs can't take advantage of the latest and greatest video cards.
Another factor is that Steve Jobs top priority right now is the HD Digital Hub. But you've got to wonder, once Apple's in the family room, and they're connected to the movies and the photos and the music...what's next? Bill Gates has been wondering that for a long time for Microsoft, and years ago he decided it would be games. Apple would never develop another console after its humiliating failure in the 90s, but it wouldn't take much for them to form an alliance with a company like Sony. I'd like to think Steve Jobs sees games as an impressively profitable emerging market he'd like to have a slice of, but that there are other market segments that have to come first. Which is best for Apple's shareholders? Getting Apple street cred in the gaming community, or making Apple the first choice for anyone with a digital camera or digital camcorder or mp3 library? But as each of these niches are conquered, gamers must look more and more tempting...
You've also got to ask (to mix some metaphors): "Which comes first, the horse or the cartor the driver?" In order to get game developers to code for Macs and for gaming studios to speed PC->Mac ports, there has to be an installed base of gamers ready to hand over their $$ and the hardware has to deliver. But in order for there to be an installed base of rabid gamers, there has to be a library of fresh hot games to play. And machines for them to play on. And in order for the machines to be there, Apple has to feel the demand for fast gaming performance outweighs the significant costs. So all these things have to happen, there has to be a confluence of events.
I can also argue, contrary-wise, that there are plenty of awesome games out there for the Mac right now which run swell on current hardware, and a wonderful community of Mac gamers. It's just not all about the latest bloated PC blockbuster titles. Developers like Ambrosia have been dedicated to the Mac platform for years, etc. etc. (We lament for thee, Bungie!) So, in that sense, Apple has always gone after the gamers, and received them, and they have prospered.