Apple Confirms March 3 Opening for Amsterdam Retail Store

[MacRumors]

Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.

The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

Article Link: Apple Confirms March 3 Opening for Amsterdam Retail Store

 

[BobbyRond]

I wonder if they will be handing out shirts.

 

[Basleeuwen]

I wonder if they will be handing out shirts.

Yes, they're going to hand out 4500 shirts (according to Apple's official Hot News RSS)

 

[lazyrighteye]

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From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.
Regardless, congrats on the new store.

 

[moiety]

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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.
Regardless, congrats on the new store.

The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.

 

[SBlue1]

love the stacked apples

 

[ghostlines]

Cool

Yeah I'm heading over there to see it, and maybe get a t-shirt that would be cool to have. Especially with the cool play on coat of arms of Amsterdam XXX.

 

[MasterHowl]

Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3

 

[CountBoni]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.
Regardless, congrats on the new store.

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam

 

[lazyrighteye]

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The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.

Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

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Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam

Totally agreed. A nice touch.
Thanks all for the education. Yah learning!

 

[Scott90]

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Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3

Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

 

[rushton2]

Yes, they're going to hand out 4500 shirts (according to Apple's official Hot News RSS)

I want a shirt! I can't see the link in the RSS. Any links?

 

[MasterHowl]

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Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

No need to get ****** mate It was just a suggestion

 

[Basleeuwen]

I want a shirt! I can't see the link in the RSS. Any links?

I think Apple posted only a rss article in the Dutch feed. Here's the link to the Dutch newspage of Apple, where you can find it below "Nieuws". http://www.apple.com/nl/hotnews/

 

[MacsRgr8]

Me getting that shirt!

 

[Scott90]

No need to get ****** mate It was just a suggestion

Sorry, didn't mean it in a bad way. I actually thought you were making fun of the conspiracy theorists, so I figured I'd jump on that bandwagon

 

[astrobill]

The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...

 

[MasterHowl]

Sorry, didn't mean it in a bad way. I actually thought you were making fun of the conspiracy theorists, so I figured I'd jump on that bandwagon

No not at all hah! I didn't realise it was related to the Coat of arms of Amsterdam.

No hard feelings

 

[champ01]

Not everybody smokes weed in the Netherlands guys.

I'll bet that there are more smokers in any other country.

 

[peterdevries]

The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...

Ugh, there is more to Amsterdam than hookers and weed. Shame that most people don't get to see it.

These jokes about Amsterdam are getting old too..