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Apr 12, 2001
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Apple today informed developers about the release of a new Reality Converter App, which is designed to allow users to convert, view, and customize USDZ 3D objects on the Mac.

Common 3D file formats like .obj, .gltf, and .usd can be dragged and dropped into the Reality Converter app, which offers up a converted USDZ result that can be then be edited and customized.

macrealityconverter-800x643.jpg

The app supports adding textures and editing file metadata, along with previewing USDZ objects under a variety of lighting and environment conditions.

The Reality Converter app is in beta right now and can be downloaded from Apple's developer website.

Article Link: Apple Debuts New Reality Converter App for Converting and Customizing USDZ 3D Objects on Mac
 
Damn, they actually made a product out of apples “reality distortion field”

It's an application that takes a variety of assets and converts it directly for you into PIXAR's USD/USDZ format. The same USD/USDZ support is being added into Blender, Houdini, Maya, etc. These applications can output into USD/USDZ format and Apple can convert those assets using this Reality Converter application into available assets for macOS applications to directly leverage.
 
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