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Apple is working on a multiyear plan to bring its financial services in-house in the future, cutting down on the need for financial partners like Goldman Sachs, reports Bloomberg.

Apple-Pay-Feature.jpg

Apple is developing payment processing technology and infrastructure such as lending risk assessment, fraud analysis, credit checks, and dispute handling, plus it is working on tools for calculating interest, rewards, approving transactions, reporting data to credit bureaus, increasing credit limits, and more. Part of this project is called "Breakout" internally, as it would see Apple moving away from the current financial systems that it uses.

At the current time, Apple works with Goldman Sachs Bank and CoreCard for the Apple Card, Green Dot for Apple Cash, and Citizens Bank for the iPhone Upgrade Program, but Bloomberg says Apple's work on financial services would be aimed at future products rather than its current products.

Apple already has Apple Pay and Apple Card, plus it is developing a future subscription service for hardware and a "buy now, pay later" option for Apple Pay transactions.

The "buy now, pay later" feature, which is called "Apple Pay Later" internally, is expected to be the first product to use Apple's new system. There will be an option for a four-payment Apple Pay purchase called "Apple Pay in 4," and an option for long-term payment plans through "Apple Pay Monthly Installments." The Apple Pay in 4 feature could use Apple's in-house payment processing, while the longer term financing would be handled by Goldman Sachs.

In the future, Apple could also use its new system for the hardware subscription plan that it has in the works, plus it could serve as lender for more "buy now, pay later" services. To start with, Apple could limit risk by requiring customers to use debit cards, plus its in-house risk assessment tools could take into account Apple purchase history and factors like whether a credit card attached to the App Store has been declined to determine whether a customer can use the payment services.

According to Bloomberg, Apple has faced some "hurdles" building its financial services product, so there is a chance that it could end up delaying its plans, or could continue to work with partners, though this is a "very unlikely scenario."

Article Link: Apple Developing In-House Payment Processing Technology for Future Finance Products
 
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If Apple's current attitude towards regulators in the EU and individual EU countries is any indication, Apple is pretty unlikely to enter one of the most highly regulated sectors worldwide, banking and financial services. The amount of secrecy and information paranoia baked into Apple's DNA also will make an in-house bank, credit bureau, stock brokerage, money transfer service, or retail lender extremely difficult to operate anywhere other than frontier or possibly emerging markets.

So, my guess is that Apple is working to decrease its reliance on outside providers for some support tasks, such as reporting data to credit bureaus or loss prevention, but we shouldn't hold our breath for an entirely Apple owned and operated :apple:Bank or :apple:Trades.

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ETA: Goldman Sachs may not add much to :apple:Card from a customer service perspective but it does bring two very important things to the the table from Apple's point of view: a fully chartered bank and access to massive amounts of capital. Apple's balance sheet, and consequently its stock price, would look very different if Apple internally funded and operated the :apple:Card. This is due to both regulatory requirements and to the huge number of :apple:Card credit lines. In addition, Apple may have had a lot of leverage with GS because Marcus, GS's retail bank, was launching right around the same time as :apple:Card. GS, in order to jump start Marcus–and to potentially help its investment bank get Apple business–may have given Apple very favorable terms.
 
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I've had the Apple Card and used Apple Pay almost since they were first offered. I don't feel that Goldman Sachs has added much to the product, and the customer service from GS has been mediocre.

Apple customer support, on the other hand, has always been excellent. I think bringing this in-house is a good move.
Yeah, I don't consider myself a Goldman customer whatsoever, despite technically being one for years.
 
I can't help think that Apple being seen with closed iOS/IpadOS ecosystems along with its own financial services in-house in the future cutting down on the need for financial partners illustrates even more of a monopoly of sorts. I don't like to throw out that word but its does make one consider that this is too much bundling of financial services in a product.
 
As a consumer I am not interested in having Apple manage a service by themselves so that they can maintain privacy and keep a high quality of customer service /s
 
Looks like Apple wants to become a bank now? iBank?

Tim Cook did say, Apple will be investing in Crypto. This is just the beginning.


 
If Apple's current attitude towards regulators in the EU and individual EU countries is any indication, Apple is pretty unlikely to enter one of the most highly regulated sectors worldwide, banking and financial services.
EU lawsuit in 3...2...1...

Wanna bet they're going to get around that by making it "Available in the United States only."? Apple Cash is turning five this year and it's still a US-exclusive feature.
 
While I'm not thrilled with GoldmanSachs, I do believe that having some separation between Apple and the Bank backing the card is imperative. The banking world needs a disruptor, but Apple's ego is just as big if not bigger than all of these banks; I question whether they would provide any relief to consumers, and am inclined to think they are just trying to bring in more revenue rather than to improve the cardholder experience.
 
If Apple's current attitude towards regulators in the EU and individual EU countries is any indication, Apple is pretty unlikely to enter one of the most highly regulated sectors worldwide, banking and financial services. The amount of secrecy and information paranoia baked into Apple's DNA also will make an in-house bank, credit bureau, stock brokerage, money transfer service, or retail lender extremely difficult to operate anywhere other than frontier or possibly emerging markets.

So, my guess is that Apple is working to decrease its reliance on outside providers for some support tasks, such as reporting data to credit bureaus or loss prevention, but we shouldn't hold our breath for an entirely Apple owned and operated :apple:Bank or :apple:Trades.

----------
ETA: Goldman Sachs may not add much to :apple:Card from a customer service perspective but it does bring two very important things to the the table from Apple's point of view: a fully chartered bank and access to massive amounts of capital. Apple's balance sheet, and consequently its stock price, would look very different if Apple internally funded and operated the :apple:Card. This is due to both regulatory requirements and to the huge number of :apple:Card credit lines. In addition, Apple may have had a lot of leverage with GS because Marcus, GS's retail bank, was launching right around the same time as :apple:Card. GS, in order to jump start Marcus, may have given Apple very favorable terms.

LoL. Apple is the biggest bank not in the banking business. They use Goldman and others to incrementally learn before moving into their business sectors.
 
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I think ultimately this is a method for making Apple products more expensive (for more profit) and have the customer not really notice the difference.

$200 a month for six months is a nice way of saying $1200..

Or conversely it opens up access to additional customers who would like/need to purchase their apple products on a payment plan. If Apple can catch those customers directly they can capture the profits of whoever is providing that financing service today.

If Apple offers apple product loans at a lower interest rate than the competition (but above the T-bill market rate a goodly portion of Apple’s liquid asset investments currently earn, less losses due to default, it’s a net win for apple and its customers.)
 
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While I'm not thrilled with GoldmanSachs, I do believe that having some separation between Apple and the Bank backing the card is imperative. The banking world needs a disruptor, but Apple's ego is just as big if not bigger than all of these banks; I question whether they would provide any relief to consumers, and am inclined to think they are just trying to bring in more revenue rather than to improve the cardholder experience.
Written like any GS employee or investor might write it. Haha. Come in, GS is one of the most predatory finance institutions out there (less obvious at it than Wells tho.)
 
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