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Apple Discontinues Third-Generation Apple TV

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Apple has discontinued the third-generation Apple TV, removing it from its online store. Additionally, links to the Apple TV 3 now reroute to the fourth-generation Apple TV. Apple confirmed it was discontinuing the device in an email to employees and educators obtained by 9to5Mac.

appletv3-1.jpg

The Cupertino company will continue to fulfill backlog orders for the device, but is now putting its attention behind the newer fourth-generation device. In early September, it was reported that Apple had begun phasing out the Apple TV 3, pulling it from its brick-and-mortar stores

The Apple TV 3 was released in 2012 and given a spec bump the following year. In fall 2015, Apple announced the long-awaited fourth-generation Apple TV, including support for Siri, the brand-new tvOS, and the App Store.

Apple is still selling refurbished versions of the Apple TV 3 for $59. The fourth-generation Apple TV can be purchased from Apple's online and retail stores in two configurations: 32GB for $149 and 64GB for $199.

Article Link: Apple Discontinues Third-Generation Apple TV
 
Article Link
https://www.macrumors.com/2016/10/04/apple-discontinues-apple-tv-3/
Seems fair. They've made quite a fuzz about their latest product, and moving forward this makes sense. Thumbsup Apple. it has been quite a few years already, and people expect it to act like the 4th one and I think they rather let customers invest in a newer and more expensive device, than waste money on post-sales questions.
 
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I questioned why I even bought the ATV 4 when it's so locked down and side-loading kodi once a week just to watch other files types.

Apple isn't being very customer service friendly, your customers obviously want to download files and watch them.

They're gonna start to jump ship, which I'll be doing.
 
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Pulled a Mitch Hedberg. I've got to read... faster!!

My heart skipped a beat thinking :apple:TV was dead.

(Long live :apple:TV3)

Nice. Macrumors did a ninja edit to their title. It used to be "Apple Discontinues Apple TV 3"
 
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I _think_ they're planning on a next gen before Christmas, so the 4th gen will take up the lower tier, and a new device (5th gen) will be the high end model. I'd assume 4K, maybe a processor update, and heck, I'm not even sure what else (outside of software improvements **) they can do to a media device.

We scored a 4th gen from BB a couple of weeks ago when the 32GB were $99, really like it, a decent update over a 3rd gen (we have two of those as well). I bet the 64GB is killed, the 32GB 4th gen is $99 (*maybe* 79-89), the 5th gen is $1xx, 64GB only.


** Vudu/UV client, with consolidated media view please ...
 
What a shame :(

It's lasted a long time, but Apple's pushing for the 4th-generation.... All good things must come to an end with 'arguably' better things.

Still not gonna ditch mine yet,. but i keep everything until they fall apart. $59 is a bargain on the refub. store, so get it while it lasts..
 
Tech198 said:
What a shame :(

It's lasted a long time, but Apple's pushing for the 4th-generation.... All good things must come to an end with 'arguably' better things.

Still not gonna ditch mine yet,. but i keep everything until they fall apart.
Click to expand...
Well, 2012 -> 2016, it's a normal lifecycle by the looks of it. No use selling things that are 5 years old when you have new stuff. I kinda wish they did this on all their products.
 
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wozmatic said:
I questioned why I even bought the ATV 4 when it's so locked down and side-loading kodi once a week just to watch other files types.

Apple isn't being very customer service friendly, your customers obviously want to download files and watch them.

They're gonna start to jump ship, which I'll be doing.
Click to expand...
Sidestepping the obvious piracy angle here, what are you playing on your Kodi that Plex can't play?
 
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Apple missed the boat on TV because it failed to revolutionize the industry like they said they would. Why would I buy an Apple TV when I can get a small chromecast dongle at a fraction of the price that delivers the content I need? At least Google opens it up a bit so you can download third party applications to stream from sites like vodlocker and choose how you want to use it.

Sometimes I think Apple should just pack it in with this and other useless items (ie. iwatch) and refocus on the products that they do well. Having to wait this long for mac upgrades while they continue to charge the same prices is disgusting.
 
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The only thing I wish it got was an UI upgrade. Other than that, my ATV3 rev.A does what I need it to do at a cheap price (got it second hand for $30).
 
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