Apple Event Announced for September 9: 'Awe Dropping'

[MacRumors]

Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend.

At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It will come alongside the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.

The iPhone 17 Pro models are expected to feature a new, more durable build with an aluminum frame, along with a redesigned bar-shaped rear camera module. All the iPhone 17 models will get updated A19 or A19 Pro chips, and ProMotion could be standard across the line.

The iPhone 17 Air will be Apple's thinnest and lightest iPhone to date, and it will replace the "Plus" iPhone. It's expected to feature a 6.6-inch display, Apple's C1 modem, and a single-lens rear camera.

Apple will also unveil the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3, marking the first time in three years that all Apple Watch models have been updated at the same time. Other possibilities include AirPods Pro 3 with an updated design, a new HomePod mini, and a refreshed Apple TV 4K.

In addition to new hardware, Apple will provide launch dates for iOS 26, iPadOS 26, macOS Tahoe, and the rest of its upcoming software.

https://twitter.com/x/status/1960374776372887890

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Article Link: Apple Event Announced for September 9: 'Awe Dropping'

 

[sniffies]

My theory:

September 9, 2025 = 9/9/2025

Add all numbers: 9+9+2+0+2+5=27

That day, the moon will be at 95% illumination: 95% of 27 is 25.65

Earth to Moon distance will be 227,014 miles: 227,014 + 25.65 = 227,039.65

Now let's decipher each digit in 227,039:

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Greg Woswiak’s favorite number is 14
2+14=16
Sixteenth letter is p

Johny Srouji’s favorite number is 1
7+1=8
Eighth letter is h

Lisa Jackson’s favorite number is 15
0+15=15
Fifteenth letter is o

Katherine Adams’s favorite number is 11
3+11=14
Fourteenth letter is n

Phil Schiller doesn’t have a favorite number, but his least favorite number is 4
9-4=5
Fifth letter is e

Put all letters together, we get iPhone

That day, the moon will enter the 2nd lunar mansion precisely at 8:52am.
Add all numbers together: 2+8+5+2=17

iPhone 17 is confirmed!

 

[johnrlaporta]

*yawn*

Need the new Studio Display and MacBook Pro.

 

[surfzen21]

Flame Roasted Apple!! 🍏🤔

 

[nortonandreev]

Let’s goo!

 

[ppj845]

In awe of how ugly the camera bump will be on pro iphones?

 

[dannyyankou]

Kinda burying the lead in the article, which is in-person events are back!

Edit: Maybe not. They had the same verbiage about "in-person" and "Steve Jobs theatre" in prior years.

 

[sully54]

Apple is adding a FLIR camera to the iPhone. /s

 

[tjayMBA]

iPhone 17 Pro with FLIR 😉

 

[jz0309]

2 more weeks to get facts … let’s rumor some more til then

 

[MayaUser]

*yawn*

Need the new Studio Display and MacBook Pro.

Unfortunately a studio display is an spring 2026 thing , probably

 

[infinitedreams]

Looking forward to the iPhone 26, powered by the Apple A26 chip and featuring the Apple C26 modem!

 

[WarmWinterHat]

Kinda burying the lead in the article, which is in-person events are back!

Where does it say it will be live? Pack people in, then play a video on the theatre screen.

 

[fatTribble]

Woo hoo!

 

[orbital~debris]

In-person Apple Events are back!!!
🥳
And the Steve Jobs theatre is back in use in the old-school way!

So good.

 

[DHagan4755]

Back to in-person events? 👍

 

[abatabia]

No more pre recorded awkwardness? That’s a definite positive. The iPhone? Yawn.

 

[dannyyankou]

Where does it say it will be live? Pack people in, then play a video on the theatre screen.

True, that's probably the case. The invite had the same message last year.

 

[Unity451]

I predict... "This is the most durable iPhone we've ever come out with."

 

[Astuces iOS]

I’m ready @everyone

 

[Apple Knowledge Navigator]

The cameras are better.
Their commitment to improving the world is better.
They think we'll love it.
Yawn dropping indeed.

 

[sigma7]

The time has come to count the number of "It's amazing" that is said on stage.

 

[Alexrat1996]

I’m ready ordering 17 pro max 512 blue IUP Att and Apple Watch series 11 and iPad Pro 13 inch m5

 

[orbital~debris]

Let’s goo!

Thought we were doing Liquid Glass next… 😉 Liquid Goo will be the Liquid Glass × Skeuomorphic UI evolution for a future OS.

 

[GioGiusi]

Back to in-person events? 👍

Nope. They invite press to watch the pre-recorded video on a screen at Apple, and then go to a hands on area. It's beyond pathetic.