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Apple Expands Mobile Market Share in China on Strong iPhone 13 Demand

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Apple has expanded its smartphone market share in China on the back of strong iPhone 13 sales, despite a slowdown in the Chinese mobile market as a whole this year.

Apple-iPhone-13-colors-lineup-2022.jpg

According to Strategy Analytics, 14 million smartphones were sold during the country's annual "6.18" online shopping festival in June, down 25% year on year. Chinese brands including Xiaomi, Oppo and Vivo all experienced substantial shipment drops, but iPhone sales remained relatively stable.

Apple outperformed its rivals, selling nearly 7 million iPhones during the festival, and the company was ranked top by revenue share across all major merchant platforms. "Apple solidified the leadership at the expense of Chinese brands," said the industry analyst firm.

The market in China reflects a global trend: According to a recent Canalys report, worldwide smartphone shipments fell 9% year on year in the second quarter of 2022, and yet Apple achieved 17% market share, up by 3% year on year. While Samsung also increased its share to 21% by the same amount, Chinese vendors Xiaomi, Oppo, and Vivo all saw their share of the market drop to drop to 14%, 10% and 9%, respectively.

china-mobile-market.jpg

The data shows surprisingly resilient iPhone 13 demand in China despite the widespread supply chain issues and economic headwinds affecting the tech industry. Apple analyst Ming-Chi Kuo believes iPhone 14 demand is expected to maintain Apple's momentum, particularly given Huawei's exit from the Chinese high-end 5G smartphone market, which Apple now dominates.

All in all, Apple's position in the Chinese market is looking like good news for the iPhone 14, which is expected to launch this September. The lineup is expected to include the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.

Article Link: Apple Expands Mobile Market Share in China on Strong iPhone 13 Demand
 
Article Link
https://www.macrumors.com/2022/07/20/apple-expands-china-market-share-iphone-13/
Freeangel1 said:
they need a bump in sales to save them from the M2 Air and its issues.

9to5mac.com

iFixit teardown shows the inside of M2 MacBook Air - 9to5Mac

The new M2 MacBook Air is finally here. And while some customers won’t get their hands on it for another...
9to5mac.com 9to5mac.com
Click to expand...
have you bought one? used one? if so how did you find it?

it's all good and well to share vids but i can tell you, typing this post on one, the memory does not affect your real world use. i've done quite a few heavy video upscales so far and it is potentially (on the data given) is a bit slower than it could be but i'm extremely happy how it performs compared to a 2017 iMac and a 2017 Macbook Pro.

it feels great in your hands (and I still have two working Macbook Airs that are 9 years old and love their design) but this feels like a thinned down Macbook Pro.

the sales of these is going to go gangbusters. hardly the fail many are saying.
 
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Freeangel1 said:
they need a bump in sales to save them from the M2 Air and its issues.

9to5mac.com

iFixit teardown shows the inside of M2 MacBook Air - 9to5Mac

The new M2 MacBook Air is finally here. And while some customers won’t get their hands on it for another...
9to5mac.com 9to5mac.com
Click to expand...
There are no real issues with the M2 MacBook Air only a slow SSD on the base model the 256GB is "slow".

The M2 iPad Pro will also be like this with no heatsink and Apple will throttle the M2 on all fanless devices as Apple did not design for sustained workloads.

Do longer than 10 minutes rendering or video editing sustained get the Pro with the fan. Apple said this as well in the keynote.
 
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Freeangel1 said:
they need a bump in sales to save them from the M2 Air and its issues.

9to5mac.com

iFixit teardown shows the inside of M2 MacBook Air - 9to5Mac

The new M2 MacBook Air is finally here. And while some customers won’t get their hands on it for another...
9to5mac.com 9to5mac.com
Click to expand...
Not sure where to start with this.
Macs are a quite small fraction of Apple's sales.
Only few enthusiasts watch disassembly videos.
There's only one clear issue which is the SSD and most people won't even notice it since the Air is mostly used to type and watch Netflix.
Those who know the issue also know they can avoid it by buying a model with the 512 SSD which, come on, is expensive but a reasonable choice if you do the kind of job that may suffer significant slowdowns for the SSD speed.
So... your statement doesn't make a lot of sense to me.
 
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dumastudetto said:
We're really winning against Android now in all the important markets.
Click to expand...
Android in China is highly fragmented, in terms of who's providing what service. If you see a local China Android phone, it has a ton of local apps pre-installed from various providers. People, in the end, prefers something simpler (there's a reason Apple rules in Japan). Apple is practically the only phone company selling phones in China that can provide many services from first party, from email, cloud storage, to maps, music, and movies. Those that can afford it would likely prefer Apple's offerings.

In emerging markets, Apple is still a minority, mainly because their prices are marked up ridiculously high, putting them way beyond their own US-MSRP segmentation. If Apple just simply matched or closely matched US MSRP (pre-GST/VAT), in these markets, they would've gotten even more marketshare. But even with the highly marked up prices, they are still in demand as the Apple brand is so highly sought after.
 
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Abazigal said:
Depends on how you define victory.

Apple has the lion’s share of the profits, and I would gladly take that over profitless market share any time of the day.
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In the long run, if a platform stays above 85% for an extended length of time, all of the other platforms would spiral down to a distinction. As a result, no matter how much profit those other platforms used to get, it would eventually drop to zero.
 
iPhone 13 does poorly in the West, but does well in China.🤔 Is it any coincidence that #13 is considered unlucky in most Western countries, whereas it is a lucky number in China?😏
 
CarpalMac said:
Possibly the most pitiable thing I've read on a forum in a long time.
Click to expand...

You've been on a good run, if that's really true.

Sigvard said:
Who's we?
Click to expand...

The Apple family of products and their owners.

Abazigal said:
Depends on how you define victory.

Apple has the lion’s share of the profits, and I would gladly take that over profitless market share any time of the day.
Click to expand...

Exactly. We should all enjoy confidence that Apple has a sustainable business model that ensures we'll continue enjoying their products for hundreds of decades to come.
 
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