Apple collected D&AD (Design and Art Direction) awards for best design studio and best brand and flew the entire design team to London to collect them. Good publicity for iPhone 5 no doubt. 
http://www.standard.co.uk/news/tech...o-collect-prestigious-dad-awards-8155912.html
http://www.standard.co.uk/news/tech...o-collect-prestigious-dad-awards-8155912.html