Apple Further Expanding Into Ads, Now Directly Selling Ads in News App

[MacRumors]

Apple has started directly selling ads shown in the Apple News app, according to Axios.

The report said that Apple News publishers will receive a 70% cut of the revenue from ads sold by Apple within their articles, and added that publishers will continue to receive 100% of the revenue from in-article ads that they sell themselves.

Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main "Today" tab in the App Store in 2022, allowing developers to promote their apps to a wider audience.

Apple selling ads directly within the Apple News app could further boost its services revenue.

More details about the placement of ads in the Apple News app can be found in the Axios report.

Article Link: Apple Further Expanding Into Ads, Now Directly Selling Ads in News App

 

[upthetoffees]

Never accepting ads

 

[justperry]

Never enough is it….

 

[raythompsontn]

Considering I have to pay for News, ads are not welcomed. I will no longer pay for News.

 

[Skyscraperfan]

So Apple is becoming more like Google. Did they forget that the main reason for buying overpriced Apple products is that people hate Google?

 

[victorvictoria]

It begins…once you let the camel's nose into the tent, it's just a matter of time.

 

[Eradik]

This is likely why the AI Summarize feature is not in News. They want to stuff more ads in.

 

[Rayansb]

god help us

 

[citysnaps]

Makes a lot of sense. They'll do well.

 

[Etc_]

Step 1: Retain and lock users in the ecosystem (under the promise of privacy). Step 2: Force feed them ads they can't avoid because they are part of the operating system.

 

[Andres Cantu]

Gotta raise that services revenue so they can keep their “high multiple” stock price.

 

[icwhatudidthere]

I’ve started noticing more annoying video ads in News even with the subscription service.

 

[npmacuser5]

Ads are annoying enough. The Ad tracking criminal. Apple selling their tracked ad’s data simple as that. I will be much more attentive on what I read and or open in Apple News.

 

[everybodylovesramen]

thought they already did. won’t use it because even the paid version has ads.

 

[lkrupp]

Never enough is it….

What don't you understand about “nothing is free”?

Amazon Prime used to include ad free content as part of the subscription. Now you have to pay an additional $3/mo to get rid of ads. Same goes for Youtube except it’s $14/mo. If you refuse to accept ads you will wind up watching OTA broadcasting where commercial minutes outnumber content minutes. Yeah, it sucks

 

[jennyp]

I think that, having paid for a subscription, one shouldn't have to deal with ads at all

 

[Thisismattwade]

I think that, having paid for a subscription, one shouldn't have to deal with ads at all

Agree. I'm surprised the paid version has ads. I don't use the service myself so that's just layman's (wrong) understanding.

 

[Expos of 1969]

Fortunately Apple News is not offered in Finland.

 

[lkrupp]

Step 1: Retain and lock users in the ecosystem (under the promise of privacy). Step 2: Force feed them ads they can't avoid because they are part of the operating system.

But you are not in that ecosystem, right? So why do you care?

 

[npmacuser5]

I think that, having paid for a subscription, one shouldn't have to deal with ads at all

The real revenue is not the Ad’s. The big bucks, the data Apple is now selling. So much for Apple protecting their users Data.

 

[sw1tcher]

Gotta raise that services revenue so they can keep their “high multiple” stock price.

Or this is Apple realizing the billions they get from Alphabet each year for making Google the default for search might be going away and Apple is diversifying their revenue stream.

Apple has slowly come to the realization that selling ads is a huge money maker. 98% of Meta's revenue comes from ads. Meta's annual revenue is around $135 billion. Amazon did $50 billion in ads over the past 12 months and they're relatively new to the ad market.

 

[GDF]

So you pay for News and then get adds too. That is not right. News is not cheap.

 

[zinacef]

The real revenue is not the Ad’s. The big bucks, the data Apple is now selling. So much for Apple protecting their users Data.

Do you have proof that “Apple is now selling” user data?

 

[9081094]

What don't you understand about “nothing is free”?

Amazon Prime used to include ad free content as part of the subscription. Now you have to pay an additional $3/mo to get rid of ads. Same goes for Youtube except it’s $14/mo. If you refuse to accept ads you will wind up watching OTA broadcasting where commercial minutes outnumber content minutes. Yeah, it sucks

Well, all things Apple surely isn’t free compared to same offerings from competing vendors. Wasn’t this Apple’s strength and justification for their higher prices?

I’m curious when the threshold of greediness hits a turning point.

 

[IIGS User]

I have no interest in Apple News.