Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

[MacRumors]

Apple captured "19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter of 2011 according to NPD. Not coincidentally, the holiday season was also the best quarter in Apple's history.

Not only was Apple by far the most successful consumer electronics brand for the second year in a row, Apple Retail has the third most revenue of any electronics retailer, coming in behind only Best Buy and Walmart. Apple was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. on the back of the iPad 2 and iPhone 4S.

Tablet sales have more than doubled as a share of consumer electronics dollars, going from 5.1 to 10.7 percent. That's especially good news for Apple -- the iPad's 40 million units sold made up nearly 60 percent of tablet sales in 2011.

HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011, according to NPD's report, with Sony and Dell taking the biggest hits.

Article Link: Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

 

[Peace]

What "Video Game Hardware" does Apple make ?

 

[gmcalpin]

What "Video Game Hardware" does Apple make ?

iPod Touch…?

 

[PeterQVenkman]

That's a lot of cake.

 

[Rodimus Prime]

What "Video Game Hardware" does Apple make ?

yeah that kind of my though as well. iPod touch is the one one I can think of and it does not really belong in that category. It belongs more in the portable media category.

 

[JilzVT]

Only 10% of tablet revenue? That can't be right. What am I missing?

Nevermind, I was reading the chart wrong.

 

[BaldiMac]

yeah that kind of my though as well. iPod touch is the one one I can think of and it does not really belong in that category. It belongs more in the portable media category.

Is there a reason that it shouldn't be included in both categories?

 

[samcraig]

Is there a reason that it shouldn't be included in both categories?

Depends. Because if the same sales are used in both cats - that's a bit "unfair" because they are double dipping with their revenue on a chart/stat like that.

 

[Eric S.]

So despite Jobs' "post-PC world" comment, PCs are still the leading consumer electronic product, losing only a slight amount of market share in the past year in the face of the challenge from tablets?

 

[BaldiMac]

Depends. Because if the same sales are used in both cats - that's a bit "unfair" because they are double dipping with their revenue on a chart/stat like that.

Double dipping? The revenue would only count once per category. And once overall.

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose. (Hypothetically. I have no idea if the iPod touch or the iPhone is the most popular.)

 

[Consultant]

That means Apple definitely needs to copy what its competitors are doing or Apple will be doomed!

 

[Exhale]

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose.

Uh, like PCs? The PC game market still has greater revenues and profits than the entire console (portable and non-portable) market put together, despite nearly a decade of media claims that it is 'dead'.

I haven't exactly seen anyone purchase a iOS device for games. It fills a handy secondary function yes, but a handful of people using it for gaming certainly doesn't qualify it as a 'video game' device. Snake used to be popular as hell back in the 90s on old Nokia phones, and then all kinds of java games when installable apps became possible around 2000. But we didn't call it a gameboy competitor because of that.

 

[BaldiMac]

Uh, like PCs? The PC game market still has greater revenues and profits than the entire console (portable and non-portable) market put together, despite nearly a decade of media claims that it is 'dead'.

Yep, just like that.

I haven't exactly seen anyone purchase a iOS device for games. It fills a handy secondary function yes, but a handful of people using it for gaming certainly doesn't qualify it as a 'video game' device.

A handful of people? Apple claims that the iPod Touch is the most popular portable game device in the world.
http://www.destructoid.com/ipod-touch-most-popular-portable-game-device-in-the-world-213026.phtml

 

[Rodimus Prime]

Double dipping? The revenue would only count once per category. And once overall.

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose. (Hypothetically. I have no idea if the iPod touch or the iPhone is the most popular.)

Simple when you add all the categories up it should add up to around 100%+/-. The amount off should only be from rounding errors in said chart so less than 1%

Double dipping causes it to be thrown off and makes it harder to track how each market is growing or shrinking because you double dip.

As it shows over 58% of the market is electronic toys.

 

[BaldiMac]

Simple when you add all the categories up it should add up to around 100%+/-. The amount off should only be from rounding errors in said chart so less than 1%

Double dipping causes it to be thrown off and makes it harder to track how each market is growing or shrinking because you double dip.

You're absolutely right. I misread the chart. I thought it showed Apple's share of each category.

But that gets back to the original question. There is no indication whether or not the iPod touch was included in the video game player category. Is there?

 

[eawmp1]

"19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter

Has any single company ever done this before?

 

[*LTD*]

Has any single company ever done this before?

And it's all demand-driven. It's not a universal-licensing scheme with an ocean of OEMs to flood the market.

 

[Rodimus Prime]

You're absolutely right. I misread the chart. I thought it showed Apple's share of each category.

But that gets back to the original question. There is no indication whether or not the iPod touch was included in the video game player category. Is there?

nope. This is one of those cases where mac rumors did a very miss leading writing in how it placed the chart. It is an example of how our media in general has become in being very miss leading in how it places it graphics and does what I call shoddy journalism.

 

[Exhale]

A handful of people? Apple claims that the iPod Touch is the most popular portable game device in the world.
http://www.destructoid.com/ipod-touch-most-popular-portable-game-device-in-the-world-213026.phtml

With absolutely no numbers or any suggested metrics, and an (Game App) market revenue that basically matches a month of sales of any larger title. Number of iPods sold since the iPod Touch's release is about 200 million - but I can't pull any metrics on how many of those are 'Touch' variants.

Nintendo has about 170 million Nintendo DS devices out there, and all of those will be capable of playing just about its entire library. (As the selection of DSi and 3DS specific games is very small)

 

[Exhale]

Has any single company ever done this before?

I'd need to lookup Sony a few decades ago. I don't really have much of a clue where their numbers back then put them - but a hell lot higher than now.

 

[Lesser Evets]

What "Video Game Hardware" does Apple make ?

This chart isn't Apple... it's the percentage of stuff purchased in the holiday season according to the top 5 categories. You add up the categories and it comes out to around 60+% of all dollars spent in the time span recorded.

Not sure how it directly relates to the story, but it gives an indication of what has sold and how it has increased or decreased. It shows that tablet sales doubled this year and the article says Apple sold 60% of those tablets...

You gotta do the math, but it's just a graphic to say Apple is making s---loads of cash these days.

 

[JAT]

nope. This is one of those cases where mac rumors did a very miss leading writing in how it placed the chart. It is an example of how our media in general has become in being very miss leading in how it places it graphics and does what I call shoddy journalism.

Nowhere does it say that Apple represents one of the colors, or anything else specified on that chart. And it does explain where Apple is a certain portion of one of those columns. Don't blame the author if you don't actually read the report.


These numbers are getting really crazy. I'm starting to get paranoid that something bad will happen. Like when PCs and Microsoft specifically kept shooting up and up from 1997-2000, and then crashed like a rock.

 

[Renzatic]

These numbers are getting really crazy. I'm starting to get paranoid that something bad will happen. Like when PCs and Microsoft specifically kept shooting up and up from 1997-2000, and then crashed like a rock.

That was the dot-com bubble, genius.

 

[Rodimus Prime]

Nowhere does it say that Apple represents one of the colors, or anything else specified on that chart. And it does explain where Apple is a certain portion of one of those columns. Don't blame the author if you don't actually read the report.


These numbers are getting really crazy. I'm starting to get paranoid that something bad will happen. Like when PCs and Microsoft specifically kept shooting up and up from 1997-2000, and then crashed like a rock.

The chat and the head lines do not line up. The head lines and the article enplays the chat is about Apple only in terms of market share. You have to really look at it carefully that the chart is something different. Just look at the number of people who bought it hook line and sinker. While not false information it is extremely misleading.

 

[entatlrg]

Excellent news!

Go Apple go!

Steve would be so proud.