Apple Hosting In-Store Art and Photography Workshops Beginning Next Month

[MacRumors]

Apple has announced plans for in-store art workshops to give customers "at all skill levels" some hands-on time with image capturing and art-centric apps (via CNET). The classes aim to not only instruct attendees on photography techniques like long exposures and light trails, but will equip them with various iPhone and iPad accessories in attempting to introduce new and creative ways to take photos and create artwork on an Apple device.

A painting part of Apple's "Start Something New" campaign​

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"We'll help you try out various accessories and techniques -- like long exposure for light trails, using Time-lapse to show progression, or getting up close with nature using a macro lens," Apple said in a statement. "Then, we'll explore artistic ways to adjust and edit your photos, so you can create a work of art, find your style, or just improve your skills."

In addition to an iPhone-focused photography session, Apple Stores will offer an iPad workshop centered around drawing and painting on the tablet. The company didn't give any detail as to whether the workshops will require specific iPhone and iPad models, but there's a good chance that the improved 12-megapixel camera on the iPhone 6s and Apple Pencil support on the iPad Pro will be a big focus.

The workshops are the newest addition to Apple's "Start Something New" campaign, which it has introduced coinciding with the New Year holiday over the past few years. The campaign features a collection of artwork -- including paintings, photos, drawings, and even short films -- that were all created using Apple products and accessories. Apple has yet to set a start date for the in-store workshops, but promised that each Apple Store around the world would be joining in on offering the creative sessions.

Article Link: Apple Hosting In-Store Art and Photography Workshops Beginning Next Month

 

[username:]

This is good

 

[Mums]

Does anybody think real oil on canvas painting will survive?

 

[Westside guy]

Cool, a photography workshop. Maybe they'll also talk about their pro software offering, Apertur... oh wait.

 

[ApfelKuchen]

Does anybody think real oil on canvas painting will survive?

Sure! Everything survives, even if it's pursued by a small number of individuals. Workshops of this sort are aimed at "creativity for all," using the tools that are readily at hand. I seriously doubt this diverts people from other, less-accessible forms. If anything, the more amateurs there are pursuing the arts, the more people there are in a position to appreciate the art of others. Those who pursue a career in fine arts tend to explore "challenging" media, in part because it's easier to distinguish oneself from the crowd.

 

[foxcub6]

Not by using the photos app that's for kids we want Apperture updated

 

[username:]

Does anybody think real oil on canvas painting will survive?

Definitely! Just as the hard copy book will survive, and the printed photograph will survive. People still love printing photos even though there is no practical reason to do so, it is aesthetically pleasing and comforting to have photos in frames around the house, just as art in different forms, sculptures, oil paintings drawings, etc. evoke different feelings.

 

[Sharewaredemon]

Wait is that painting by the skateboarder Brian Lotti - https://en.wikipedia.org/wiki/Brian_Lotti

?!

 

[Bubba Satori]

Wait is that painting by the skateboarder Brian Lotti - https://en.wikipedia.org/wiki/Brian_Lotti

?!

Guy's got painting chops.

 

[AntonLee]

Wonder how much these classes will be

 

[editingsofa]

Wonder how much these classes will be

Free. All in store workshops are free now that one to one program as we know it is fading away.

Find them at your local retail store Apple.com/retail

 

[iPadArtist]

I, and many of my circle, started out painting on our iPhones when there was no iPad, when there were barely painting or drawing apps. We've given art workshops at Apple Stores free, displayed our art whenever there was a minute opening but now comes the possibility of some small recognition and...? Here we all are in major Flickr and fB groups still tutoring and I do not know a single artist asked to participate. The sad thing is most of us still would for free.

 

[thermodynamic]

This is good

How is it good?

There are numerous books on art and photography already. While it's harder to find new books on the subject with modern digital equipment, half the techniques discussed in 50 year old books are technically just as viable... just read the modern camera's manual and experiment to use it to get basic camera skill then go for the funky exposure effects.

Will a diploma reading "I've been to the Apple store to learn how to paint a virtual brush, hire meeee!" get anyone anywhere? The person still needs the innate talent. Any crackpot school can mentor apprentices. If the cost for education is too high compared to the return on investment, is it worth pursuing? With Apple whining and mewling incessantly about lack of qualified tech people, it seems strange all they give a damn about right now is to help people paint pictures of pears...

If Apple prices the same thing for less, won't other schools, museums, and related channels have to lower prices and hope they don't go under? Or will they collude and raise prices together to artificially increase perceived value, which is tantamount to a shell game...

So, again, here's my question to that claimed statement you made -- "How is it good?" Some details would be nice, especially as modern day Americans are said to lack critical thinking and other skills - like that recent Cook interview on 60 Minutes or what Jobs said years ago when he did the scapegoating...

Sorry that I'm thinking different, wanted to try something new...

 

[thermodynamic]

Free. All in store workshops are free now that one to one program as we know it is fading away.

Find them at your local retail store Apple.com/retail

Free for now. I imagine this is all a trial run to judge interest and then to charge if demand to capitalize on and exploit is. Especially as one can't go to a science museum or small shop doing these things and ask "Pardon me, but how much revenue do you get from these simple 4 hour courses? Oh, one other thing, do you have a cup of sugar I could borrow since I'm your new neighbor and want to get acquainted better, or Grey Poupon?"

 

[thermodynamic]

Guy's got painting chops.

True, but will it pay for pork chops whose expiration date is later than the date of the sale? There's a reason the term "starving artist" exists and it's not new. Even the druggie band "Jefferson Airplane" sung about it in their 1968 hit "Lather", probably while looking outside their mansion one day... ironic how those with possessions sing about not having them and people freely spend their money for the intangible item...

 

[username:]

How is it good?

There are numerous books on art and photography already. While it's harder to find new books on the subject with modern digital equipment, half the techniques discussed in 50 year old books are technically just as viable... just read the modern camera's manual and experiment to use it to get basic camera skill then go for the funky exposure effects.

Will a diploma reading "I've been to the Apple store to learn how to paint a virtual brush, hire meeee!" get anyone anywhere? The person still needs the innate talent. Any crackpot school can mentor apprentices. If the cost for education is too high compared to the return on investment, is it worth pursuing? With Apple whining and mewling incessantly about lack of qualified tech people, it seems strange all they give a damn about right now is to help people paint pictures of pears...

If Apple prices the same thing for less, won't other schools, museums, and related channels have to lower prices and hope they don't go under? Or will they collude and raise prices together to artificially increase perceived value, which is tantamount to a shell game...

So, again, here's my question to that claimed statement you made -- "How is it good?" Some details would be nice, especially as modern day Americans are said to lack critical thinking and other skills - like that recent Cook interview on 60 Minutes or what Jobs said years ago when he did the scapegoating...

Sorry that I'm thinking different, wanted to try something new...

My question to you is how is it not good? A technology company providing a free service to the community is a gift, it is something to be appreciated. I don't see a downside.

 

[ApfelKuchen]

Free for now. I imagine this is all a trial run to judge interest and then to charge if demand to capitalize on and exploit is. Especially as one can't go to a science museum or small shop doing these things and ask "Pardon me, but how much revenue do you get from these simple 4 hour courses? Oh, one other thing, do you have a cup of sugar I could borrow since I'm your new neighbor and want to get acquainted better, or Grey Poupon?"

That's not the history of Apple's in-store workshops. They've been giving free workshops since Day One. One to One was the paid workshop option, and that is what has been phased out in favor of (more) free. Bottom line for Apple is that free workshops bring people into the store, where they're exposed to all those new goodies. Then they learn a bit more about how to use the goodies they already have, and are more likely to buy an upgrade/replacement from Apple. (It's not all that different for the museums and small shops - if they're already members/customers it solidifies the relationship, if they're not yet members/customers, it forges the relationship.)

One key thing to bear in mind is that Apple's workshops rarely go beyond one session per topic - they're introductory, not in-depth training. Those who do provide in-depth training are not threatened, as anyone who is inspired by Apple to pursue the topic will then go to those who provide the in-depth training.

 

[SBlue1]

Does anybody think real oil on canvas painting will survive?

I have two big oil paintings in my living room. Why do you think things like this will not survive?

 

[Mums]

I have two big oil paintings in my living room. Why do you think things like this will not survive?

I'm asking a real question, not making a statement. Glad to hear you have two paintings yourself.

 

[dlopb]

Not by using the photos app that's for kids we want Apperture updated

If you're on a mobile device, there's Enlight for all your photo editing needs.
On OS X there are other cool alternative to Aperture.