I became an Apple guy after I purchased a 17" MacBook Pro in 2003 and was mezmorized by the culture and cool factor. So, I got the Airport router, then the Airport Express so I could sit outside on the deck, then an iPod for exercising, then a monitor, keyboard and mouse setup for my office, then an iPad, then iMac for home office, then a MacBook Pro for the wife, then an Apple TV, and another iPad, and the Time Capsule backup drive, and the iPhone, and another for the wife. The apps all synchronized and made it so simple for my wife. I bought my mom and MacBook, I convinced friends to switch. And every year, we spent big $$$$$ to have the latest and greatest Apple toys. They were different, they looked cool...I kept up-to-date with everything Apple, I couldn't wait for the newest OS to drop, or to see what the heck they would invent next, or how cool they could design the next big thing.
I found Mac Rumors and made it more important than the news with hopes to get a peek at the "next big thing" and to learn the tips and tricks (because Apple never gives us features instructions), but we didn't care...half the fun was figuring it out. The box that the hardware came in was off-the-charts cool. And, most importantly, because "It Just Worked"
Today, well, I could care less. I am either burnt out on Apple, or they have lost their MoJo...there's no routers, no backup capsule, no monitors, no airport. My new iPhone XS looks like my kids friends old iPhone 6. And the new MacBook Pro looks like my old MacBook Pro from 2012, so who cares. I spent money to stay in the Apple Eco-System, but if the majority of the Eco-System isn't available anymore, WHY should I spend double on a MacBook Pro if I need to buy a different brand router, and etc.... but hey, they are developing some secret electric car.
October 06, 2011... the beginning of the end.
Apple has been riding out the momentum of prior innovation and banked lots of cash.
I say great job alienating the core customer base.