Apple in Talks to Bring Ads to Apple TV+

[MacRumors]

Apple is working on the introduction of advertisements on Apple TV+ in the United Kingdom, according to The Telegraph.

Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. Currently, BARB provides viewing statistics for major UK networks including the BBC, ITV, Channel 4, and Sky, as well as Apple TV+ programming. These new discussions suggest that Apple is preparing to implement an ad-supported tier on its streaming service, similar to moves made by competitors such as Netflix, Disney+, and Amazon Prime Video.

While BARB already monitors viewing time for Apple TV+ content, additional techniques are required to track advertising metrics accurately. This data is vital for advertisers to assess the reach and impact of their campaigns on the platform. In addition to the UK, Apple has also reportedly held similar discussions with ratings organizations in the United States.

Apple has already included limited advertising in its live sports events, such as last year's Major League Soccer coverage, where ads were incorporated even for Season Pass holders. It is also notable that in March Apple hired Joseph Cady, a former advertising executive from NBCUniversal, to bolster its video advertising team.

Competitors like Netflix and Disney+ have successfully launched lower-cost, ad-supported tiers, which have helped them attract additional subscribers and increase revenue. For instance, Netflix recently reported record revenues, partly due to a 34% increase in subscribers to its ad-supported tier. The push towards an ad-supported tier comes at a time when Apple is reportedly reducing its spending on Apple TV+ content after investing over $20 billion in original programming.

Article Link: Apple in Talks to Bring Ads to Apple TV+

 

[brofkand]

It was a matter of time

 

[carniesandrubes]

Step 1: Introduce lower cost ad-supported tier.
Step 2: Raise prices so the ad-supported tier costs the same as the ad-free tier costs now.

 

[3224932]

The en********ation (because I'm censored - it's a word used to describe the worsening of goods and services due to desire to squeeze every last penny out of the consumer to the detriment of the customer experience) strikes again!

 

[Powerbooky]

Step 3 (for clients): end subscription

 

[Apple Knowledge Navigator]

Step 4: complain on Macrumors

 

[Etc_]

Apple will become the same ad-infested ecosystem as everyone else. They want that juicy ad revenue. Apple TV+ is already annoying with just their in-house ads. If you want to watch an episode of a series, you have to endure ads for other series, maybe ads for a podcast (like For All Mankind), the preview, and the intro before you can watch.

 

[BigBrotherNowWatching]

Oooohh, that hurt.

 

[cgs1xx]

This is not progress! We’re going the wrong way … 😕

 

[orbital~debris]

Suspect the title of this post will drive engagement in this thread (people annoyed at  bringing ads to their premium streaming service), as some will not read the post's detail which indicates the addition of ads will be for an ad-supported tier. That's likely just a strategy to broaden viewership of Apple TV+ content, for those customers who won't pay for access / can't pay the full price.

 

[JohnRckr]

Glad I am not paying for that **** (or any subscription for that matter)

 

[bozzykid]

Suspect the title of this post will drive engagement in this thread (people annoyed at  bringing ads to their premium streaming service), as some will not read the post's detail which indicates the addition of ads will be for an ad-supported tier. That's likely just a strategy to broaden viewership of Apple TV+ content, for those customers who won't pay for access / can't pay the full price.

Yes, but the actual strategy is no different than any other streamer. They will introduce the ad-supported tier and then slowly raise the price of the standard tier until it is a ridiculous price to force people on the ad-supported tier.

 

[armandxp]

Idk how I feel about this really. I hate ads. Did I grow up watching ads on tv my whole younger life? Yes. Do I watch them now? I try not to.

Apple did not have good success when they tried going into the ad business before (I know this is different) but I’m sure they are going to explore ways to bring in more revenue. At this point I really don’t care as long as they keep ATV+ around and keep up the pretty good programming to watch. I’m just to that point in my life I just don’t care. Whatever is going to happen, is going to happen.

 

[richpjr]

Step 4: complain on Macrumors

Step 5: quietly renew when a show you want to watch is released without posting about it on Macrumors.

 

[Godspeed8230]

Glad I am not paying for that **** (or any subscription for that matter)

I try to keep my subs to a minimum. Spotify, iCloud 50GB and max 2 streaming services. These subscription models can be really insidious.

 

[iMac The Knife]

Please see my avatar for an update on Tim Cook's reaction to this plan. Add in him saying "excellent" and you'll have it 100% dead on.

 

[Rafael Santos]

Step 4: complain on Macrumors

That would be step 0...

 

[nfl46]

Looks around. Am I the only one who does free 3 month trials every few months? Lol.

 

[ifxf]

They should cut back on the money they pay producers, directors, actors, etc.

 

[Cervisia]

Step 5: quietly renew when a show you want to watch is released without posting about

 

[kuito]

Bring back DVRs. The best part of having one back in the day.. was being able to skip the ads.

Somehow we are going back to where we _must_ watch ads—no thank you.

 

[JippaLippa]

Ads in a paid subscription?!? Are we kidding?!

I would have accepted a small increase in price, but not this.

 

[Rradcircless]

The en********ation (because I'm censored - it's a word used to describe the worsening of goods and services due to desire to squeeze every last penny out of the consumer to the detriment of the customer experience) strikes again!

I'm sure there's a better word we can come up with for this.

 

[CLS9]

...because Apple, Inc. doesn't already have enough money...

 

[Tofy79]

Anybody have idea about estimated release date of new APPLE TV device????