"AppleCare+ for iPhone provides coverage for up to two incidents of accidental damage from handling. Each incident is subject to a service fee plus applicable tax ($79 for iPhone 6 or earlier models, $99 for iPhone 6s or iPhone 6s Plus)."
From a footnote in the new iPhone Upgrade Program page. Link: http://www.apple.com/shop/iphone/iphone-upgrade-program
From a footnote in the new iPhone Upgrade Program page. Link: http://www.apple.com/shop/iphone/iphone-upgrade-program