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To be honest, I don't like it. Instead of concentrating on improving/adding things to the OS they are fixed on making the "Best ads ever". This "tentpole" caters to Apple and the developers, not to us, the consumers.
 
I think it's better than accidentally clicking on an ad and being taken out of the app and into Safari without any warning.
 
i don't get why people are outraged about iAds, the reactions some people have had have been hilarious. there are ads on the iphone with various apps, have been for a while, have people forgotten this??? all iAds will do is replace the crappy ads with ones that are better and don't interrupt the user experience as muc by taking people out of the apps they were in. i think as a user, its better that way. its not like you're gonna be texting and its gonna randomly pop up an ad now!
 
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