This looks like a good idea for car companies, soda companies, and these would make good door prizes for various conventions and stuff. It is a good way for a company to get their name out even more. Certainly if like Coke (I am a Diet Coke Drinker, hi) did something where you could win an Ipod. They would get a lot of coke sells, and not loose too much money. Car companies could offer them with new car purchases (except GM who is have troubles after employee pricing.. ouch). People carry around these ipods, they get seen by a lot of people. Having a name brand on the back of it is just advertising for the companies. But hell if I won a free 5G 60gig Ipod, I wouldn't complain about it even if it had Tampax on the back of it.