Apple is moving to a multi-model iPhone Strategy

[Adelphos33]

This is the most important picture today:

Traditionally, there has been one "iPhone" model that everyone focused on. Now, they are moving to a system of four or five price points. Choose your price, upgrade when you want.

 

[Dwalls90]

This is the most important picture today:

Traditionally, there has been one "iPhone" model that everyone focused on. Now, they are moving to a system of four or five price points. Choose your price, upgrade when you want.

The SE has been around for 2 years now.

Even before the SE, Apple has offered 2 generations prior of iPhones.

The only real "new" thing is that there are 2 new models this year, which actually isn't that "new", because there was the 6 and 6 Plus a few years back.

 

[Ledsteplin]

I'm thinking there won't be an anniversary model next year. All the new features in the X will be in next year's 8s and 8s Plus (or whatever name).

 

[onepoint]

I imagine next year there will be an "X/X+" with the 8/8+ available at a cheaper price point. The SE will probably stick around for markets requiring a lower cost of entry to the ecosystem.

 

[Adelphos33]

I'm thinking there won't be an anniversary model next year. All the new features in the X will be in next year's 8s and 8s Plus (or whatever name).

I think Apple will always try to have a $999 model.

 

[AmazingTechGeek]

It's funny how Apple only shows new wallpapers on the 8/8+ and X, even though the 7/7+ can accurately display the same wallpaper as the 8 Series (because of Wide Color). Apple Marketing at its finest...

 

[redheeler]

Apple's goal since Steve's return was to keep the buying experience as simple as possible, and not have a huge amount of different models available with older or newer or low-cost or high-end hardware inside.

That is not happening here. What this looks like is Apple's computer lineup in the 1990's.

 

[the8thark]

This is the most important picture today:

Traditionally, there has been one "iPhone" model that everyone focused on. Now, they are moving to a system of four or five price points. Choose your price, upgrade when you want.

This image is RIP Apple.
Steve Jobs in 1997 upon his return removed all the too many models and SKU garbage like this. Apple had to do it and Jobs was the only person willing though to do it. Apple used to pride itself for having each product have it's own place in the product lineup and a clear non overlaping purpose. Now it's just a mess of overlapping models and the individual models don't have any separate identity.

 

[bufffilm]

The ip8/+ isn't worth the price increase Apple wants for it.

A11 CPU is pretty good bump up, but with 2gb ram still...it's still a 7s phone release even the phone says iPhone 8 on the outside.

At least Apple will still sell the 6s.

 

[Starfyre]

PREDICTION!

Next year they will do away with the 8, no 8S.

They will come out with the:

iPhone XT

T stands for TouchID.