Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple iShot?

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,142
38,922
This Appleinsider thread reports on a blurb posted on Apple's traning site (Learn and Earn). In this blurb, an Apple "iShot" Digital Camera is mentioned. SpyMac posts a quote:

"iLife is a fully integrated solution for digital media and includes:
Apple software for projects containing digital music, digital photographs, digital video editing and DVD production. With the iPod, the Apple iShot digital camera and the new Apple SuperDrive..."
Click to expand...
 
Article Link
https://www.macrumors.com/2003/02/27/apple-ishot-no/
Wooohhooo!

A 40GB, Firewire 800 Camera would be nice :)

I have been waiting for a Apple Camera for a long time.
 
Could it be? A digital camera from Apple? Maybe with Firewire? Integrated HD? iPod-Design???

I am not sure what to think of this...
 
I don't know about that name. It sound slike some sort of vaccine.

It might be good if they collaborated with Canon on the design/features. It would also be nice if the HD were removable, so if you fill that up, you can swap it out for another.
 
Why?

Originally posted by Niknar
Wooohhooo!

A 40GB, Firewire 800 Camera would be nice :)

I have been waiting for a Apple Camera for a long time.
Click to expand...

Why? Apple would use a stock lens from Canon, a stock sensor from Sony, some nice-looking plastic of its own design and firmware from the sensor mfg. What's good about that?

This would be an extreme low-end camera (2-3MP) with a low-end lens. Anybody with real interest in photography would buy something else. I just don't see Apple producing a better camera than Nikon, Canon, Olympus or Sony.
 
dont get to excited. apple learn and earn does this alot to see if you really know your apple stuff, of course in this situation the ishot wouldnt exsist. this could be a mistake and be real, or they just be testing use learners to see if apple really makes a product like this. should be interesting.

iJon
 
One thing that seems strange...

(from the quote)

"Apple software for projects containing digital music, digital photographs, digital video editing and DVD production. With the iPod, the Apple iShot digital camera and the new Apple SuperDrive..."

With the iPod.
The Apple iShot digital camera
and the new Apple SuperDrive...

1 - why isn't the page calling it 'Apple iPod'
2 - why is the 'Apple SuperDrive' billed as new and the Apple iShot digital camera not?

Yea there could be any number of reasons for this but it seems kinda strange when you re-read it.

Also I've yet to see the FULL TEXT of that page... was it in the form of a QUIZ and this was just one of a number of multiple choice answers (this one being a WRONG answer)? I dunno...

Dave
 
Re: Why?

Originally posted by synp
Why? Apple would use a stock lens from Canon, a stock sensor from Sony, some nice-looking plastic of its own design and firmware from the sensor mfg. What's good about that?

This would be an extreme low-end camera (2-3MP) with a low-end lens. Anybody with real interest in photography would buy something else. I just don't see Apple producing a better camera than Nikon, Canon, Olympus or Sony.
Click to expand...

As a film and digital photography buff, I agree. Apple has already given us software that makes virtually any digital camera incredibly easy-to-use with the Mac -- I can't imagine what an Apple camera would bring to the table. It would likely be a competent, stylish, but ultimately typical digital camera that might generate a tiny share of a huge market dominated by long-time imaging companies.

Right now, I can choose from any number of extremely high-quality cameras from established photography companies, and use it effortlessly with my Mac. Why would I want this to change?

The digital camera market is so well developed now, at all pricing and quality tiers, that Apple won't be able to establish a foothold with elegance or sleekness (a la iPod -- which emerged in a far younger and less well-developed market).

Apple has probably missed its chance to grab a meaningful share of the camera market.

<Prepares to extract foot from mouth when Apple releases something amazing and innovative.>
 
Not the first,

Need I remind everyone that apple had prviously sold their own digital cameras? I actually have one of the windows versions of the camera at my disposal. It's kind neat. I post a pic asap
 
Re: Re: Why?

Originally posted by moosecat
. . . .
The digital camera market is so well developed now, at all pricing and quality tiers, that Apple won't be able to establish a foothold with elegance or sleekness (a la iPod -- which emerged in a far younger and less well-developed market).

. . .

Click to expand...

I fully agree. What can apple offer in this field? It's not going to get into manufacturing hardware, and a digicam's software is basically irrelevant (that is, apple couldn't add value to what a digital camera has). So, at most you'd end up with a repackaged sony or canon digicam, or a strapped-together camera using components from various manufacturers. Such an item would be DOA.

It's far from the ipod which was, and is still, innovative. While expensive, it's still the best large-capacity MP3 player. Compare that to Apple's abandonment of printers. They realized it was better to leave that to HP, Epson, and the rest.
 
...and then i would be happy, if they rewrite iphoto2 - this app crashes almost every time i want to capture pics from my canon ixus.
.a
 
What Apple could bring to the table.

People have been speculating about a video iPod, and there have been many good reasons given why this would not be a good product. But imagine this: 40GB iPod, small color screen, firewire. What could it do? Display video, record TV shows...

Take pictures. A LOT of pictures! Just add a decent CCD and a bit more RAM and you have a killer (although expensive) digital camera. You wouldn't need to swap drives (come on, 40 GB is a lot of photos); it could probably take short mpeg videos as well. Compare this to the top-of-the-line Sony cameras. The good ones cost upwards of $600, they take video and photos, and they can at most store 1 GB with a very expensive memory stick. A HDD camera could blow them away. And since it has iPod roots, it could also play music.

Although I think the source is suspect, for the reasons mentioned above, the camera idea is one that has not received enough speculation, and one that makes a lot more sense.
 
Originally posted by .a
...and then i would be happy, if they rewrite iphoto2 - this app crashes almost every time i want to capture pics from my canon ixus.
.a
Click to expand...

At the moment, I know nothign more about this "product" than anyone else here, but I can use my imagination a bit.

Has anyone pondered what could be done with the HDD on such a camera, with such an enormous capacity, and with it linked straight to control software on the Mac through 1394b? It ameks you think about the "camera" as more than just a place to dump photos as they're shot, and get offloaded as quickly as possible.

Apple brought some very subtle added features to the MP3 music player, and those subtleties have gone on to create a market leading product.

I wonder why so many people seem to think that those same types of subtle design and usage improvements are not available in a digital camera?
 
A later response shows that the mention of the iShot is in an incorrect answer in a multiple-choice question.

Good "ishot", Arn, putting it on page 2.
 
We can CLOSE this silly topic

As much as I wish it coulda been true... I just found out the REAL format of the text found on the Apple Learn and Earn website (a site to help sales people learn more about Apple products)..

Here it is...

-------
Question No.6:
iLife is a completely integrated solution for digital media and contains _______

a) Applications from Apple for digital projects with digital music, digital photography, digital video editing and DVD production.
b) An iPod, an Apple iShot digital camera and the new Apple SuperDrive
c) The professional video applications from Apple as well as Adobe Photoshop.
d) One year of free digital photo editing at numerous large companies
-------

So as you can see the CORRECT answer is A and the rest are just BS to try and 'trick' the person (any REAL mac user that couldn't get this right should turn in his computer).

Oh well... I guess we can see why this is on 'page 2' in the first place...

Dave
 
A hard drive would be a boon for the digital camera business and I think it would also benefit the digital video market as well (not to mention the PDA market) I would love to have a DV cam that recorded straight to an internal hard drive and could export the clips through Firewire. A 40 gig drive could hold about 3 hours of footage before needing to offload. That's 3 times more footage than most DV tapes hold and you can get that footage on your drive a WHOLE lot faster than importing it through iMovie. Why hasn't someone already come to market with this? Price only?
 
Originally posted by FelixDerKater
I don't know about that name. It sound slike some sort of vaccine.
Click to expand...
They should call it the QuickTake 300, or maybe the iTake, but that sounds like shoplifting at an Apple store.

As for those who say this is impossible, or more correctly, say it's "IMPOSSIBLE!!!," I think you should just keep an open mind. Is this incredibly likely? No. Is it possible? Yes.

Apple has every reason to be just a little more daring the consumer electronics market. The success of the iPod is more than enough confidence to produce a digital camera, or an iNewton, or a coffee grinder. We're in a position where we'll just have to wait and see. And speculate, of course. ;)

Yes, if Apple did make a FireWire digital camera that uses a hard drive, I'd buy one. :p
 
Well, SpyMac has clarified things a bit. The iShot is a "fictional" device listed in an incorrect multiple choice answer to one of the learn and earn quizzes. I still think that using a HDD in a camera or DV cam is an idea that should come to market. Will it be from Apple? Who knows.... actually Steve knows.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back