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Apple Japan Shares Anime-Themed 'Behind the Mac' Video

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Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.

Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.
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Featured characters are shown from animated movies and shows that include "Weathering With You," "The Wonderland," "Gridman," "Your Name," "Yama No Susume," and more.

Apple has shared several other "Behind the Mac" ads that focus on creators who use the Mac to make art, to code, to make music, and more.

Article Link: Apple Japan Shares Anime-Themed 'Behind the Mac' Video
 
Article Link
https://www.macrumors.com/2020/02/28/apple-behind-the-mac-anime/
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nattK said:
Hmm funny how they're promoting some anime which don't show a Mac specifically (like a heart or pear logo) as "Behind the Mac"
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It is quite ironic, since the reason is because of Apple's legal department, while the marketing department is all in favor of free advertizing.
 
nattK said:
Hmm funny how they're promoting some anime which don't show a Mac specifically (like a heart or pear logo) as "Behind the Mac"
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Kinda hilarious, but I think it’s obvious they’re Macs just trying to avoid copyright. Apple probably confirmed this with the creator and studios.
 

Do Japanese Keyboard get larger Enter Key? And those keyboard are definitely the good old Scissor Keyboard.

Edit: Turns out the Embedded player cant take time key. It is at 0:19
 
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nattK said:
Hmm funny how they're promoting some anime which don't show a Mac specifically (like a heart or pear logo) as "Behind the Mac"
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It would be cool if they placed a small screen where the Apple logo is, and allowed you to customize the image through the OS. If only Apple was that ... what's the word I'm looking for?
 
melancholy said:
Kinda hilarious, but I think it’s obvious they’re Macs just trying to avoid copyright. Apple probably confirmed this with the creator and studios.
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Anime historically hasn't really had a lot of real-world product placement, mostly due to its relative obscurity, that said, Weathering With You has LOADS of real Apple products, many of the shots are in this video, whereas Your Name (same director and very similar style) had iPhone and Mac clones.
 
ksec said:

Do Japanese Keyboard get larger Enter Key? And those keyboard are definitely the good old Scissor Keyboard.
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Yeah, Apple's JIS keyboards have a larger enter/return, while the space bar is smaller to accommodate a kana-switching key just to the right of the space bar that isn't part of the English-keyboard layout.

There are other differences between Apple's JIS and English keyboards, too, perhaps most notable the placement of the control and caps lock keys. I recently bought a Logitech ("Logicool" here in Japan) JIS keyboard to replace my Apple Magic keyboard (which magically stopped working just a few days after the one-year warranty expired). It wasn't until I got it home that I realized that while the Logitech keyboard has mostly a JIS layout, the position of the control and caps keys are positioned for the English layout. 🤣
 
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nattK said:
Hmm funny how they're promoting some anime which don't show a Mac specifically (like a heart or pear logo) as "Behind the Mac"
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the heart or the pear shape is used because those creators and theproducers do NOT have the licensing “Ok” from Apple. It’s an honourable nod to Apple while not offending Apple using their logo without permission. If you cannot understand that then you must be a pure Windows or Linux fan/user.
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telepheedian said:
Anime historically hasn't really had a lot of real-world product placement, mostly due to its relative obscurity, that said, Weathering With You has LOADS of real Apple products, many of the shots are in this video, whereas Your Name (same director and very similar style) had iPhone and Mac clones.
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mare you sure about that?

Akira - duo belt/shaft driven wheels on the glorious prototype - something Yamaha was working on and featured at an AutoShow just a year after that movie debuted back in the 80’s!

Macross (aka Robotech):
Zentradi (Gen 1) featured two-way vector engines. This was 1984! Yet Lockheed didn’t begin working on such a technology until after 2006!

Character maximillian sterling figures out to use eye-tracking for targeting without a directional input on an in-city video game which eventually was used by the TV shows military for shooting the enemy. This was to show us the AH-14 Apache helicopter’s rye-reticle for targeting; allowing targeting and shooting in one direction yet flying or hovering in another for the point of the nose of the chopper. Nicholas Cage has an early career movie featuring this some 5yrs later.


Robotech Masters (Gen 2): earth defence characters using heavy physical augmented armour.

Invid (Gen 3): specifically highlighting remote military weaponry piloting.

Macross Plus movie (1998):
Showing AI piloted jets and human mind controlled jets (both being researched by USA military some 10yrs later. Furthermore 3 way jet engine thrust vector (we’ve not seen this yet in use yet probably a protector yet unveiled to the public).

FYI Macross was jointly developed by a former USA military scientist working off a base in Asia (I think Japan cannot recall).

my rebuttal doesn’t contest your statement not showing ‘product brands’ but ideas led to or shown in real world products.
 
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Aaah, there’s also a clip of “Zankyou No Terror”, and it was the activists/bombers who used macbook pros.
Never mind the politically problematic gray area, Apple.
 
MacRumors said:
Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.
Click to expand...
I wonder if any of those characters got paid for doing this. The industry is notorious for the number of characters who become overdrawn as a result of poor wages, even the ones underwritten by the big studios. Details are sketchy but the good news is that not all anime is coloured by this.
 
It's pretty funny if you watch this under the assumption that it's about how the keyboards are all broken.
 
ksec said:

Do Japanese Keyboard get larger Enter Key? And those keyboard are definitely the good old Scissor Keyboard.

Edit: Turns out the Embedded player cant take time key. It is at 0:19
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Yes, they have large vertical Enter key that we never call “Return”, the same one we have in Europe. They also call your Option key an Alt key if I can recall correctly. But in contrast to our horrible short left “Shift” key that we have, they use a long left shift key like yours in the US. The Japanese layout is the best layout combining strengths from both the US layouts and the European layout. One of the reasons why I opt in to buy US layout keyboards is our horrible shift key. But I still can’t get used to the small horizontal Enter key even 20 years later. If I had a chance I would definitely prefer a Japanese layout here in Europe.
 
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I honestly find this Japanese anime stuff creepy. I really don't know what it is, the weird animation and the sudden jerky movements.

Makes me uneasy for some reason.
 
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ksec said:
Do Japanese Keyboard get larger Enter Key? And those keyboard are definitely the good old Scissor Keyboard.
Click to expand...
A diagram of the layout for Japanese Apple keyboards can be found here: https://en.wikipedia.org/wiki/File:KB_Japanese_Mac_-_Apple_Keyboard_(MB869JA).svg

I personally don't think I could ever get used to typing on a keyboard like this, particuarly for the programming work I do; a lot of the punctuation keys often used in programming, including the question mark, backslash, and single quote characters, are in entirely different places. The last time I was there and the external keyboard for my laptop broke, I actually made do with the built-in laptop keyboard until I could get a replacement shipped in from the States rather than go out and buy a local one, because I knew it would drive me batty trying to use it.

bjoswald said:
Why is this stuff popular? (Not trolling, just curious.)
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Seanm87 said:
I honestly find this Japanese anime stuff creepy. I really don't know what it is, the weird animation and the sudden jerky movements.

Makes me uneasy for some reason.
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It's an acquired taste. The animation looks cheap because it is cheap; the thing you're noticing the most, even if not actually noticing it, is that the lip movements don't conform to the voice sounds being made as is standard in American animation; all anime characters look like they're saying "MA-MA-MA-MA-MA" all the time. Excluding that, if you compare the average anime to something like an episode of The Flintstones or early South Park, it's really not that different in terms of the shortcuts taken to keep the budgets down. As for why it's popular, well, sadly, modern American animation is pretty much exclusively fairy tales, slapstick comedy, and sitcoms. Japanese animation has quite a bit broader range of stories it can tell. Granted, four out of five shows or movies are still about middle- or high-school kids attending school, but there's also ones about war or car racing or gentleman thieves or twentysomethings stuck in dream-crushing jobs or just about anything, really. That's the appeal, at least for me. But to each their own, and certainly the more enthusiastic fans of anime don't help its image much.
 
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I looooved this soooo much!!! 😍

The anime fangirl was awakened in me by this video, and unapologetically so. This is probably one of the best videos from Apple I've ever seen!
 
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