Apple Launches Official 'Rio 2016' App Store Section

[MacRumors]

Coinciding with the first full day of competitive events at the 2016 Olympic Games, Apple this morning launched a special section of the App Store showcasing official Rio 2016 apps and games. The section reads:

The Olympics unite the world in celebration of struggle and triumph. They're where legends are born and impossible feats come true. With the official apps, games and music, you can follow the excitement of this year's events -- and relive the glory again and again.

Three apps are currently featured - one made especially for competing athletes - and two games are also listed to help younger viewers celebrate the sporting occasion:
[*]The Olympics - Official App: News. Highlights. Records. Unforgettable moments. An invaluable guide to Rio and Games past.
[*]Olympic Athlete's Hub 2016: Made for competitors, this app offers helpful tips, resources, and a way to connect with fellow athletes.
[*]Rio 2016: Get the official schedule, real-time results, medal counts, and the latest on Olympic and Paralympic sports.
[*]Rio 2016 Olympic Games: Go for gold against other players in six fast-action minigames, including tennis and archery.
[*]Rio 2016: Vinicius Run: Dash through colorful forests and beaches as Vinicius, Rio's cheerful mascot. How far can you get?
NBC cable subscribers in the U.S. can follow live coverage of the events by downloading the NBC Sports app on iOS and Apple TV.

Meanwhile, U.K. residents can follow the action via the BBC Sport apps for iOS and Apple TV, while residents in Canada can keep track of developments through the CBC iOS app.

Earlier this week, Apple launched its official ad for the 2016 Olympic Games, which ran on Friday night during the opening ceremonies in Rio and took over the Apple homepage.

Part of its "Shot on iPhone" campaign, the ad is called "The Human Family" and uses words from famous poet Maya Angelou to celebrate diversity around the world.

Article Link: Apple Launches Official 'Rio 2016' App Store Section

 

[Santabean2000]

Nice. Love watching all teh random sports that I only see every four years.

 

[radiology]

Apple deserves a gold medal for this one. Now let's go back to work on MacBook pros, please.

#macintoshmatters

 

[jonnysods]

Maybe they should have some apps that give tips for the swimmers on how to not open their mouths during the swimming events. Its going to be a very interesting olympics this year!

 

[reemas]

Whew. Was this rumor hard to obtain? Quality work guys.

 

[twocents]

Not interested unless this somehow leads to a person finding a wild Mew in Rio haha

 

[jdillings]

I love watching live coverage of tape delayed events

 

[ghost187]

The Pokemon you can catch in Rio include Koffing, Grimer, and Muk. To everyone's surprise though, there are no Rattata's because they all evolved to Raticates.

 

[pat500000]

If Olympic offers hacking medals...... or mac computer building medals.

 

[JosephAW]

Is this another commercial for NBC viewers?

 

[tooltalk]

Is Apple sponsoring the Rio Olympics? Are they allowed to use the Rio Olympics to sell and market their wares?

 

[verpeiler]

Is Apple sponsoring the Rio Olympics? Are they allowed to use the Rio Olympics to sell and market their wares?

No they are not.. and what wares? This is just an appstore section.

 

[frumpy16]

No they are not.. and what wares? This is just an appstore section.

You don't seem to understand how the App Store functions. It's a commercial endeavor, not altruism by Apple. And the olympics are essentially insane maniacs about their brand. You can't even mention the olympics unless you've paid them off as a "sponsor". http://www.adweek.com/news/advertis...ness-can-get-trouble-tweeting-olympics-172699

 

[ctdonath]

The NBC Sports app is a boon for those of us with certain internet services but no TV service. Wonderful to watch whatever we want (so what if "live" is slightly delayed) without having to commit to a 6-24 month cable TV contract. No, I can't get NBC via OTA, and that's seriously limited coverage vs the app even if I could.

Alas, the Apple TV app is broken. Signing in, the list of events is nearly empty. Yay for AirPlay as backup!

 

[verpeiler]

You don't seem to understand how the App Store functions. It's a commercial endeavor, not altruism by Apple. And the olympics are essentially insane maniacs about their brand. You can't even mention the olympics unless you've paid them off as a "sponsor". http://www.adweek.com/news/advertis...ness-can-get-trouble-tweeting-olympics-172699

I do. And I also know about the "doings" of the IOC. We almost had the winter games 2022 if you'd remember ;-)

Apple always opens a section for big events, I don't know if that's already infringing something.. maybe they've got some agreement.

 

[BillyBobBongo]

Apple always opens a section for big events, I don't know if that's already infringing something.. maybe they've got some agreement.

I think as long as Apple don't advertise that the section exists they will be okay. I believe it's more if you use the Olympics as a gorilla marketing tactic that you'll get that cease and desist letter from the IOC.

Pretty sure Apple's lawyers have done their due diligence on this one.

 

[Cineplex]

Why are we talking about this? Does it play Pokémon Go? No. Who cares????

 

[nutmac]

Anyone managed to get Rio 2016 app working? I get "Notify: Sorry, an error has occurred. Please try again" error upon completion of setting up the app.