Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

[MacRumors]

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada.

Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape.

"See the game like never before with Ultra Wide and Slo-mo," the video description reads. As usual, fine print indicates that additional hardware and software was used.

The ad was shot in February at the SoBe Ice Arena in Las Vegas, according to The Athletic, which has shared some behind-the-scenes coverage of the filming.

"They gave us a few props and had us do it ourselves. Have some fun, be yourself, do some goofy stuff, and we had a good time with it," Stone said. "The cool thing was they kind of gave us a script, but they let us do whatever and show our personalities. And (Fleury) has one of the biggest personalities in the league, so it made my life a lot easier."

The Golden Knights are one of 24 teams set to participate in the NHL's Stanley Cup Qualifiers, which begin today. All games will be played in the Canadian cities of Edmonton and Toronto, where players and other personnel have entered secure "bubbles" that are isolated from the general public.

Like other professional sports leagues, the NHL paused its 2019-20 season in March due to concerns over the coronavirus. The league announced a Return to Play plan in May that includes a new qualifying round to determine which teams advance to the traditional Stanley Cup Playoffs.

Article Link: Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

 

[JUiCEJamie]

“There's an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not to where it has been.”

 

[Apple_Robert]

Good ad. Now we all need to watch “Slapshot.”

 

[ninecows]

I wonder how the warranty is affected if you do this? ;-)

 

[amartinez1660]

It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I was expecting a bit shots like this (the article hints at the iPhone attached to unusual places for unusual angles):

 

[Scottsoapbox]

Gopro must be shaking in their boots.

 

[thefourthpope]

It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I expecting a bit shots like this (hints at the iPhone attached to unusual places for unusual angles):

That was incredible. Thanks for sharing the vid!

 

[TVreporter]

NHL playoffs start today! Can't wait!

 

[LeafsFanNL]

Go Leafs Go!!!

 

[4487549]

It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I was expecting a bit shots like this (the article hints at the iPhone attached to unusual places for unusual angles):

When you can't afford a drone...

 

[gene731]

When you can't afford a drone...

A lot of people that I know that used to be into drones have said screw it and they can well afford any drone that they would want. The reason is because of the over regulation by the feds. To save time here is a website with drone laws: https://uavcoach.com/drone-laws-in-united-states-of-america/ People who do this for fun have zero interest with all of these rules and regulations and a lot of people have just walked away from the drone experience altogether.

 

[jkool]

“There's an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not to where it has been.”

For the sticklers out there, that quote came from Wayne's father, not Wayne.

CDU to Gretzky: The Puck Stops Here!

Consultant Debunking Unit

www.fastcompany.com

 

[gene731]

It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I was expecting a bit shots like this (the article hints at the iPhone attached to unusual places for unusual angles):

Thanks for that video. Really was interesting.

 

[[AUT] Thomas]

Doesn't seem like the right tool for the job... but if you want to use what you already have... why not... well maybe because of the possible damage. But that's none of my business...

Gopro must be shaking in their boots.

Doubt. Just because you can use an iPhone as action cam doesn't mean you should. GoPro (even cheaper knockoffs) will still do a better job at it. Also, you don't need to tape a 1000$ phone on a stick.

A lot of people that I know that used to be into drones have said screw it and they can well afford any drone that they would want. The reason is because of the over regulation by the feds. To save time here is a website with drone laws: https://uavcoach.com/drone-laws-in-united-states-of-america/ People who do this for fun have zero interest with all of these rules and regulations and a lot of people have just walked away from the drone experience altogether.

The FAA regulation is still light compared to what happened in the EU...

 

[TrevorR90]

“There's an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not to where it has been.”

I thought it was "You miss 100% of the shots you don't take. Wayne Gretzky" - Michael Scott

 

[macbeth1026]

A lot of people that I know that used to be into drones have said screw it and they can well afford any drone that they would want. The reason is because of the over regulation by the feds. To save time here is a website with drone laws: https://uavcoach.com/drone-laws-in-united-states-of-america/ People who do this for fun have zero interest with all of these rules and regulations and a lot of people have just walked away from the drone experience altogether.

I’m a drone flier. I have yet to find a regulation that doesn’t make sense. It’s so easy to submit a flight plan and get clearance to fly. I haven’t once found it to be cumbersome. It takes all of an hour or two to understand them. If that.

 

[L-Viz]

GO KNIGHTS GO!

 

[ryanwarsaw]

Doesn't seem like the right tool for the job... but if you want to use what you already have... why not... well maybe because of the possible damage. But that's none of my business...

Doubt. Just because you can use an iPhone as action cam doesn't mean you should. GoPro (even cheaper knockoffs) will still do a better job at it. Also, you don't need to tape a 1000$ phone on a stick.
The FAA regulation is still light compared to what happened in the EU...

I think you must have broken your sarcasm meter.

 

[TracesOfArsenic]

Just like this comment, that lacked substance.

 

[ErikGrim]

Was this the ad or behind the scenes? Felt like there were more shots of them tying the iPhone up somewhere than actual shots from those angles?

 

[shamino]

I wonder how the warranty is affected if you do this? ;-)

It should be unaffected. Right up until you hit the puck with your phone. After that, what you have left probably won't count as a phone anyway.