Apple News Gains 'Native Banner' Ad Format for Sponsored Posts

[MacRumors]

Apple recently added a new ad format designed to allow publishers to share sponsored posts alongside regular news content in Apple News, according to developer specification document [PDF] that was shared by Business Insider.

The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.

Native ads display directly in the content feeds, inline with News articles, and are intended to blend in with their surrounding. They will be set in the default font used in News.

According to Apple, these native ads include a title, text excerpt, and a small image, and in an example image provided, the format looks quite similar to the standard article list format in the Apple News app. Sponsored posts will, however, be denoted by text that lets readers know the content is sponsored.

Each ad includes a title, text excerpt and a small image, and is distinguished by a 'Sponsored' callout. The sponsored advertiser name is optional. If an advertiser name is not provided, the reader will see 'Sponsored' in the banner.

As Business Insider points out, publishers can share sponsored news posts on Apple News at the current time as long as content is marked as sponsored in metadata, but this new ad format will give publishers a clear way to monetize sponsored content and it adds tools for explicitly branding sponsored content.

Apple is also rumored to be adding support for subscription content from publishers with paywalls to the Apple News app in the future.

Article Link: Apple News Gains 'Native Banner' Ad Format for Sponsored Posts

 

[robotica]

Why would I want to even use the news app if it's full of adverts??
Come on.

 

[bassanoclapper]

I wish there were a way to block a source from the News app. I get the need for a revenue stream but the choice of outlets isn't always great.

 

[KALLT]

I think if Apple really wants to let publishers show adverts or sponsored posts, they should also force them to offer paid subscriptions as an alternative. They should have come up with something more attractive than an ad-based RSS reader.

 

[lk400]

I wish there were a way to block a source from the News app. I get the need for a revenue stream but the choice of outlets isn't always great.

Can't you just long press and do mute? Is that what you mean

 

[macsba]

Well, looks like one app I'll delete.

 

[John.B]

As if Apple News hadn't jumped the shark already...

 

[HiRez]

I liked this app while it lasted.

 

[jonnysods]

I don't even have the app to get fed up with it. I'll stick to google news now I guess.

 

[Mercifull]

Would this work retrospectively with content that's already a sponsored post? Some publishers are very coy about what is and isn't an advert disguised as news.

 

[b1wils1]

I always wanted to use this app. I even put it in my launchbar, but the more it sat there, the more I ignored it until last night, I moved it to an app folder full of other broken dreams and unicorn tears.

 

[Mercifull]

It's one of the only stock apps I use. I use it so often now that I have uninstalled the Verge and macrumors homescreen icons, as well as the the engadget and imore apps.

 

[ugcop]

Apple isn't happy with giving customers a great experience unless it involves more money....

 

[maramok]

I knew this Ping thing wouldn't work...