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Alongside the iMac Pro, Apple today updated its online store to add an Apple-branded 0.8m Thunderbolt 3 cable, which is the first Thunderbolt 3 cable Apple has offered that isn't manufactured by a third-party company.

The cable is priced at $39, which is more expensive than a similar Belkin Thunderbolt 3 cable also available from the Apple website for $29.95.

thunderbolt3cableapple-800x497.jpg

Apple's Thunderbolt 3 cable offers TB3 data transfer speeds up to 40Gb/s and USB 3.1 Gen 2 data transfer speeds of up to 10 Gb/s, along with DisplayPort video output (HBR3) and charging up to 100W.

Aside from a Thunderbolt logo located at either end of the cable, there is no branding. It is, however, designed in the same style as Apple's traditional USB-C and Lightning cables.

The Thunderbolt 3 cable is compatible with all USB-C Thunderbolt 3 Macs, including the latest iMac Pro, iMac, and MacBook Pro models.

Article Link: Apple Now Selling 0.8m Thunderbolt 3 Cable for $39
 
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Reactions: MrUNIMOG
Yeah, I got the "Belkin" USB-A to Type-C, guess what "No Power". Works for direct AppleTV 4 to Xcode, but, be careful what "Thunderbolt 3" cable you get because some don't or can't include all protocols...there are write-ups on the differences:

Active vs Passive,
Length, and cable material, etc
 
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Wonder why it took them so long, given the first TB3 macs came out in 2016

Caldigit makes the best TB3 cable right now, wonder how this compares to it

I believe Apple's cable is the longest 40Gbps, 10Gbps, 100w available (the trinity universal cable). Caldigit's 1m cable can't do USB3 10Gbps and it's $50. Apple's cable is slightly shorter, but it's cheaper and supports 10Gbps.
 
I hope Apple makes a better quality Thunderbolt cable than they do a Lightning cable. Their Lightning cables are some of the flimsiest Lightning cables I’ve used.

I’ve always used Amazon Basics for lightning cables and HDMI cables. Good quality, low price. As much as I like most of Apple’s products I try and avoid their cables.
 
I’ve always used Amazon Basics for lightning cables and HDMI cables. Good quality, low price. As much as I like most of Apple’s products I try and avoid their cables.
Bad idea. Apple cables generally outperform the competition. It’s the one component I wouldn’t skimp on. Recent articles about USB-PD charging have made this abundantly clear. Also demonstrable with USB to Lightning.
 
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Bad idea. Apple cables generally outperform the competition. It’s the one component I wouldn’t skimp on. Recent articles about USB-PD charging have made this abundantly clear. Also demonstrable with USB to Lightning.

Have you got an article? Genuinely curious.
Never had an issue with Amazon Basic cables.
 
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Has TB lived up to its original hype? It’s not something I need or use but would like to know the thoughts of more power users.
 
Has TB lived up to its original hype? It’s not something I need or use but would like to know the thoughts of more power users.
Easier for me. I have two displays and a USB device and headphone connected to a single port. Plus power of course. Very convenient.
 
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I just checked and there is no TB3 cable included with the iMac Pro. I don't see why they would need to include one either.

Why then was this released ?

For people who want to buy very expensive accessories and gloating rights.

TB3 does make sense , though it's a shame , the price of docks etc
 
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Has TB lived up to its original hype? It’s not something I need or use but would like to know the thoughts of more power users.
Not just yet for the average Joe, but for power users and content creators 4K and up, 40Gb/s is already a godsend.

Although even for average consumers, eventually the simplicity of one-connector-for-all will pay off by streamlining hooking up various peripherals, etc.
 
Bad idea. Apple cables generally outperform the competition. It’s the one component I wouldn’t skimp on. Recent articles about USB-PD charging have made this abundantly clear. Also demonstrable with USB to Lightning.
It’s not an idea. I use one everyday. In fact I got four of them in my house for a fraction of the cost of Apples lightning cable. How exactly do they outperform the competition for you? The only difference I found is that they are overpriced, and the insulation always tears.
 
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