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Apple this week signed a straight-to-series order for a drama series from "La La Land" creator Damien Chazelle, according to reports from Variety and The New York Times.

Little is known about the series at this time, but Chazelle plans to write and direct each episode of the series, as well as executive produce. Apple did not divulge information about the subject of the series, where it will take place, or how many episodes Chazelle will make.

lalaland.jpg

Chazelle is best known for writing and directing "La La Land," which starred Emma Stone and Ryan Gosling. "La La Land" won six Academy Awards, including Best Director, and seven Golden Globe awards. In addition to "La La Land," Chazelle wrote and directed "Whiplash," an award winning film starring Miles Teller.

The original TV series for Apple will be Chazelle's second television-related project, as he also recently inked a deal with Netflix to create "The Eddy," a musical series set in Paris.

Apple has multiple other original TV shows in the works under the leadership of former Sony executives Zack Van Amburg and Jamie Erlicht, including a revival of 1985 Steven Spielberg sci-fi series "Amazing Stories," an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica," an untitled "morning show drama" starring Reese Witherspoon and Jennifer Aniston, "Are You Sleeping," a psychological thriller starring Octavia Spencer that focuses on a podcast that reopens a murder case, "Home," a docuseries about amazing houses, and "See," a futuristic drama series.

Article Link: Apple Orders New TV Series From 'La La Land' Creator Damien Chazelle
 
Chazelle was also the director of the awesome film "Whiplash" (which starred my high school friend Miles Teller by the way!). [edit: states this in the article but I'm leaving my humblebrag in place]

Such a great film. Need to rewatch it asap.

Chazelle is a really talented dude, I'm cautiously optimistic about this.
 
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Not much of a fan of the previous efforts. This sounds like it could be an improvement but I wish Apple would make a TV show about itself, maybe it’s early days.
 
I wonder if they will be adding their own Netflix style subscription service because this is the latest in a long line of TV shows that they have commissioned.
 
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I just want to know if all this stuff is gonna be tied to Apple Music subscription or stand alone?
 
I just want to know if all this stuff is gonna be tied to Apple Music subscription or stand alone?

If I was Apple I would make it stand alone and go into the subscription area but get some really good writers and content creators behind me first.
 
I just want to know if all this stuff is gonna be tied to Apple Music subscription or stand alone?

Neither? This is Apple. This is new, relatively BIG (for Apple) spending on a kind of service. New spending is going to have to have an ROI.

I'm guessing if there is an Apple Music (subscription) for music media, there will be an Apple TV (subscription) for video media. I'm guessing this would not be the SAME subscription but 2 separate ones.

And I'm doubting it will be priced like Netflix (pricing) or Hulu (pricing) and maybe not even at about HBO (pricing). Why. This is Apple. Would Apple price anything at the low end? In the middle?

I'd love to see guesses on what an Apple Video Subscription service will cost.

Nevertheless, hopefully another competitor is coming to market. Competition is good.
 
Damn, this is shaping up to be an exciting service! They’ve really landed some big names that do exciting work.

A few items on my personal wishlist:
  • Would love to see them nail down projects from some real TV innovators like David Fincher, David Lynch, Tina Fey, J.J. Abrams, Damon Lindlehof
  • Would be intrigued to see them create opportunities for TV newbies like David O’Russell, Edgar Wright & Greta Gerwig
  • Would love to see them land a few projects that are based on great literary properties (e.g. Game Of Thrones, The Hamdmaid’s Tale, or Big Little Lies). Devil In The White City comes to mind.
Anyone else have a wishlist?
 
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Not that it matters, but I can't help but wonder what Steve Jobs would have thought of this. On the one hand, when he returned to Apple, he cleaned house by consolidating and eliminating all of the extra crap Apple was doing at the time. They cut out all of those ridiculous Mac lines (like the Performas etc.) and the pet projects (QuickTake camera, Newton, etc.) and they focused on the grid with four boxes: consumer laptop, consumer desktop, pro laptop, pro desktop. That was it. Furthermore, each computer only had a limited number of options. Steve's aesthetic seemed to be in line with the idea that less was more. One button on the mouse. Only USB ports on the iMac. No stylus with the iPhone. You all know what I'm talking about.

So, now that Apple is diversifying it's Apple TV product into actual programming, and negotiating deals with producers, directors and entertainers, are they trying to juggle a little too much, or does it make sense and fit in to their overall business image and strategic goals? On the other hand, Steve was also CEO of Pixar, and he did seem to love being in the entertainment business.

I do wonder how he'd feel about the direction Apple has taken since his death, but I can't help but feel that they have lost that innovative edge they had back in the late 70s and early 80s, and again in the late 90s and early 2000s. Regardless of the fact that Steve was not an engineer or programmer, he did seem to bring this priority of innovation to the company which neither Tim Cook nor Jony Ive alone can seem to replicate. Apple branded programming on the Apple TV? Interesting, but not exactly innovative. We'll see how it works out for them.
 
Would Apple price anything at the low end?
Right outta the gate AirPods were priced lower, and outperformed, wireless buds from other manufacturers.

Apple does what it thinks is best and doesn’t act based on precedent or formula. I’d be loathe to make any firm predictions on what Apple is going to do or how they are going to price it. But if we’re dabbling in pure speculation, I’d guess that they might wanna deal a serious death blow to Spotify by creating at least one option that combines music + video in a way that they just can’t compete with. Somewhere around $15.
 
I watched the first, oh, half-hour of that, and flipped it off in self-defense. The musical score was CRAP, the characters were completely flimsy. It reminded me of a French guy's idea of Hollywood in the '60s.
I watched it all, and enjoyed it well enough, but it pales next to its inspiration, Les Parapluies de Cherbourg.


Then again, it was a box office success and won Best Picture (for a few seconds). If we liked it less than others, we are the aberration.
 
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