
Apple has partnered up with French cable television Canal+ to allow 5.2 million Canal+ subscribers in France to opt to receive an Apple TV 4K in lieu of a traditional cable box.
Customers who choose the 4K Apple TV will need to pay Canal+ an equipment rental free of 6 euros, equivalent to approximately 7 dollars. This is the same price that Canal+ charges to rent a standard cable box.
In a statement to French site Numerama (via VentureBeat), Canal+ Deputy General Manager Frank Cadoret said that the company's goal with the Apple TV offer is to reach a younger clientele and to offer existing customers a second box.
Apple vice president of Apple Music and International Content Oliver Schusser also told the site that Canal customers will be able to "enjoy a rich experience" with access to iTunes movies and the App Store in addition to regular cable programming that will be accessible through a Canal app.
Canal+ customers will be able to choose an Apple TV over a cable box starting on May 7.
Article Link: Apple Partners With French Cable Company Canal+ to Offer Apple TV 4K as Cable Box Alternative
TV as "the box." Relative to streaming service alternatives to traditional cable, all of the tradeoffs of the streamers are overcome by not completely cutting the cord.