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Apple Pay Now Supports Cards Representing 90% of U.S. Credit Card Purchase Volume

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Apr 12, 2001
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With the list of Apple Pay-supported companies growing more every week, Apple has revealed that the new mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States. This is up from the 80 percent figure cited at Apple Pay's launch just two months ago.

According to The New York Times, Apple Pay has proven popular with users as the rollout continues. Whole Foods saw more than 150,000 Apple Pay transactions in the first few days after release, and the service accounted for more than 50 percent of McDonald's tap-to-pay purchases in November.

applepaypassbook.jpg
The news comes on the soft launch day of Apple Pay support at TD Bank in the U.S., adding to the growing list of banks supporting the e-payments solution. The U.S. subsidiary of the Canadian bank is just another in a long line of companies with high hopes that Apple's electronic payments solution will be the first widely adopted, according to industry analyst Patrick Moorhead.
"Retailers and payment companies see Apple Pay as the implementation that has the best chance at mass consumer adoption, which has eluded prior attempts," said Moorhead, president of Moor Insights & Strategy, a research firm. "They believe it will solve many of the problems they had before with electronic payments."
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One of the newest retailers to support the service is Amway Center, the home of the Orlando Magic basketball team, which announced support for Apple Pay will launch officially this Friday. Chief Executive of the Orlando Magic, Alex Martins, remarked that long lines keep customers from buying food at concession stands. He has hopes that, "This, and technologies like Apple Pay, will speed up our service."

Article Link: Apple Pay Now Supports Cards Representing 90% of U.S. Credit Card Purchase Volume
 
Article Link
https://www.macrumors.com/2014/12/16/apple-pay-90-percent/
.... Is the other 10% like EBT or something? Who'd they miss?

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Good User Name said:
My credit union is not among this 90%.
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ahh, fail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/
 
the service accounted for more than 50 percent of McDonald's tap-to-pay purchases in November.
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... now that is something!

It takes a company like Apple to come into this market and shake the whole thing up. They've made a service & they've made it right first time. That is the key to success to Apple Pay.

Apple Pay is not available in the UK yet. Maybe Apple lacks the bandwidth to roll this out in more than one country at a time?
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Probably nothing to do with bandwidth. Payment processing is a minefield & it requires the co-operation with banks, merchants & acquirers. Probably just the fact that deals haven't been signed. I heard February 2015 though somewhere, not sure how true that is.
 
Z400Racer37 said:
.... Is the other 10% like EBT or something? Who'd they miss?

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ahh, fail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/
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Freaking Discover card is not supported. It's on Discover of course.
 
I live in NYC and almost every credit card machine has NFC capabilities. I use it everywhere: cabs, grocery store, duane reade, CVS.. oh wait... not CVS ;) But in all honesty it is really convenient and works flawlessly
 
Z400Racer37 said:
.... Is the other 10% like EBT or something? Who'd they miss?

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ahh, fail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/
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I can tell you that they support all of Chase's personal cards but none of the business versions. I have both business and personal versions of several Chase cards and I have added all the personal versions but my business cards all tell me that Apple Pay doesn't support them yet.

It's actually a huge pain, and this is from Chase, which is huge! I use my Chase Southwest Premier Business all the time,
 
It is pretty much useless to me. None of the retailers that I use on a regular basis supports it. Where is Kroger, Trader Joe, Home Depot, Lowes, gas stations?
 
I can't wait for this to roll out in Germany. One less card in my wallet, which is bursting at the seams (literally) because everyone and their subsidiaries thinks forcing you to get a "customer card" will help them increase "consumer loyalty".
 
Now retail stores need to get on board. The only place I have been able to use it so far, is Walgreens. And it worked great! Wish I could use it at more places. The banks got on board quickly, hopefully the POS systems aren't far behind.
 
Hopefully discover gets support soon. I know the CEO said they were discussing it, but when will it roll out?! My bank isn't supported yet either, but at least they have announced that they have a deal with Apple and its just a matter of time now.
 
hofer said:
It is pretty much useless to me. None of the retailers that I use on a regular basis supports it. Where is Kroger, Trader Joe, Home Depot, Lowes, gas stations?
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Again, business don't have to support ApplePay. They just have to have a contactless payment system and it will work. That is of course not the case with CVS and Wal-Mart who have intentionally turned theirs off to avoid this "work around".
 
iLondoner said:
Apple Pay is not available in the UK yet. Maybe Apple lacks the bandwidth to roll this out in more than one country at a time? :(

.
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It's a bummer its slow, but I don't think its the bandwidth...Apple gets no do-overs with this (i.e. no serious screw-ups allowed or it'll fail), so they are going very slow and very carefully, before they add other countries.

It's going to be so much more successful than in the U.S. when it rolls out to much of the rest of the developed world (since they are ready with the tech and their retailers aren't directly fighting it) - hopefully next year.
 
Mine is also not part of the 90%. Maybe those that have good rates are the ones not taking part yet, tho my bank IS on the list for upcoming. I just wish Citizens would get their ***** together!
 
Z400Racer37 said:
.... Is the other 10% like EBT or something? Who'd they miss?

----------



ahh, fail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/
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Well yes and no. My credit union isn't currently supporting Apple Pay but that's only because it's not active as of yet. They are already advertising "Apple Pay Coming Soon". I'm just wondering why they don't have it active yet in the middle of the Christmas shopping season.
 
I'm still on a quest to find that elusive NFC vending machine. Anybody know of any place in the New England area that has one?
 
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